Featured Resources
If knowledge is power, you’re about to become an advertising superhero. Start with these timely featured resources.
New Business Activity Tracker
R3 New Business League Global and US – May 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
Guidance
ANA/4As Standardized RFI Template
The Request for Information (RFI) originated in the realm of government contracting as a standardized way to gather…
Report
The Impact of Advertising on the US Economy: 2024–2029
Discover the powerful impact of advertising on the U.S. economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem.
Research
From archived publications to the most recent industry insights, our research library will help you drive smarter campaigns, stay on top of trends, and run a better agency.
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Back-to-School Headquarters
The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.
2025 Back-to-School Survey
Deloitte examines consumer behaviors and preferences during the back-to-school shopping season.
The State of the Nation’s Housing 2025
The Joint Center for Housing Studies of Harvard University’s annual report assesses the state of the rental and homeownership markets.
Resource Library
Explore the deep, searchable 4As library of articles, archival media, suggested reading, industry textbooks and more.
New Business Activity Tracker
R3 New Business League Global and US – May 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
Guidance
ANA/4As Standardized RFI Template
The Request for Information (RFI) originated in the realm of government contracting as a standardized way to gather…
Report
The Impact of Advertising on the US Economy: 2024–2029
Discover the powerful impact of advertising on the U.S. economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem.
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SmartBrief Newsletter
Keep up on the latest happenings with minimal effort or hassle thanks to handpicked articles from hundreds of publications. Each newsletter includes industry news as well as a brief summary and links to the original source.
The 4As strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
