Featured Resources
If knowledge is power, you’re about to become an advertising superhero. Start with these timely featured resources.
Member Perks
Prxy AI: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Member Perks
Canto: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
4As 2025 Billing Rate Benchmark Survey: Agency Hourly Billing Rates
A comprehensive industry report revealing agency hourly billing rates across geographies, departments, and agency sizes.
Research
From archived publications to the most recent industry insights, our research library will help you drive smarter campaigns, stay on top of trends, and run a better agency.
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It’s Time for Marketers and Brands to go “All In” with Women Sports Fans
SBRnet highlights the importance of women sports fans and provides insights into how sports drinks, QSRs, hotels, and credit card brands case studies can better target this group.
B2B Tech Brands Have Conquered Product. Now What?
4As member Block Club highlights the increased importance of brand in B2B. The report provides steps B2B tech companies can take to move towards a brand-first strategy.
Top Agencies in the World
Agency Mania Solutions highlights revenue changes year over year, areas of discipline, employee counts, and more for the top ad agencies in the world.
Resource Library
Explore the deep, searchable 4As library of articles, archival media, suggested reading, industry textbooks and more.
Member Perks
Prxy AI: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Member Perks
Canto: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
4As 2025 Billing Rate Benchmark Survey: Agency Hourly Billing Rates
A comprehensive industry report revealing agency hourly billing rates across geographies, departments, and agency sizes.
Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.
SmartBrief Newsletter
Keep up on the latest happenings with minimal effort or hassle thanks to handpicked articles from hundreds of publications. Each newsletter includes industry news as well as a brief summary and links to the original source.
The 4As strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
