White Papers
Leverage industry expertise for insights into everything from AI and new business to compensation, talent and beyond. The 4As produces or co-produces white papers, guidance and thought leadership on a variety of topics relevant to agencies.
Guidance, Paper, Report
Unlocking Neurodiversity: A creative advantage
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Paper
Why is CX important for agencies today?
Understanding the importance of CX and Brand Building. Connected and Complete: Modern Brand Planning Introduction Over the past…
Paper
The 4As Guide to Content Provenance
In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.
Paper
4As Environmental Social Governance Guidance Paper
The global Environmental Social Governance (ESG) reporting landscape is complicated and ever evolving. In fact, by some estimates,…
Paper
Five Essential Points for CX Measurement Success
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Paper
Misinformation & Disinformation Whitepaper
Featured in Adweek here The proliferation of misinformation and disinformation poses significant threats to both advertisers and society.…
