On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has the effect of diversifying your revenue streams, which has the potential to produce healthier profits now and in the years to come.

In addition to Tim Williams, the 4A’s welcomed guest speaker Ed Ellis. As Publicis Groupe’s Global Client Commercial Finance Director, Ed helps teams servicing the agency’s largest clients navigate the commercial and financial complexities that arise from global, multi-capability relationships.

If anyone has any questions or concerns please contact Nicole Rizzo ([email protected]) or Sal Conte ([email protected]).