Advertising Giant to Become Agency of Record, as Partnership Includes Equity
(Santa Monica, CA – April 19, 2018) – Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record. In addition, Deutsch has become a significant shareholder in Starco Brands, underscoring the agency’s commitment to and confidence in, its disruptive products, technologies and business model.
“Deutsch is one of the top creative agencies in the world, and brings Starco Brands a wealth of expertise, creativity and resources impossible for us or our competition to replicate,” said Ross Sklar, CEO of Starco Brands. “We are fortunate to have a partner that has helped build some of the most valuable brands in the world, including Volkswagen, Target, Taco Bell, Dr Pepper, Zillow and Uber. Deutsch will inject its muscle into growing our brands, and as one of our shareholders, it will share in the rewards.”
In this partnership, Deutsch will execute 360-degree marketing campaigns for Starco Brands’ roster of products from concept and ideation to production and execution. The agency’s integrated approach to strategy, research, design, creative, media planning and production will enable Starco Brands to provide its retail partners with a world-class level of pull-through support that is traditionally unavailable to early stage brands. The unique partnership provides a one-stop solution for launching new brands, and will give Starco Brands an immeasurable advantage in the marketplace.
“Starco Brands is one of the most exciting opportunities we’ve embarked on,” said Mike Sheldon, North American Chairman & CEO of Deutsch. “With a roster of ground-breaking new CPG products across a number of categories, we will help build a premier consumer products company for the 21st century. The idea of an agency creating its own products is not a new one. The problem is that agencies usually underestimate the difficulties with manufacturing, sales, distribution, retail and the like. By partnering with an established company like Starco, all of that is taken care of. Plus it’s kind of cool acting as both client and agency.”
Deutsch was instrumental in launching Breathe™, an environmentally safe line of household cleaning products and Starco Brands’ first disruptive product line last year. From designing, managing and translating market studies and focus groups, to accessing and utilizing data, to packaging design and the development of marketing materials, Deutsch brought a world-class level of expertise that allowed Starco Brands to position their new technology in a best-in-class manner.
Contact: Karina Brennan, PR Manager at (206) 930-7058, [email protected]