Topic
- Consumer Behavior/Understanding
- Research
Motherly’s annual survey focuses on childcare, employment, household finances, and self care of Gen Z, Millennial, and Gen X mothers.
Key findings:
- Lack of childcare continues to push women out of the workforce
- 27% of Moms receive financial help from their parents
- There’s a shift towards a more equitable sharing of household responsibilities among Gen Z Moms.
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