Write the future, or be overwritten. 

Business as usual is no longer an option. We live in times where AI creates decks faster than any planner. Creatives re-brief themselves before the first review. Clients want proof of value now, not next year. And every new platform demands a new brief format—from shoppable TikToks to AI-powered CX flows.

For strategy to stay essential, strategists have to adapt faster than the forces reshaping our industry. We have to evolve while doubling down on the core skills that have always defined great strategists.

StratFest 2025: Adapt or Die is not just a conference—it’s a field guide for survival, packed with tools, tactics and even some tough love for strategists who want to thrive, not just survive through chaotic times. Come with questions. Leave with inspiration, actionable insights and the confidence to reclaim the brief as the strategist’s ultimate weapon.

About StratFest

For more than 50 years, since strategy became a creative discipline in the ad industry, strategists have revolutionized the way brands communicate and connect with their audience. StratFest is where we celebrate this vibrant community of thinkers, ideators and innovators. Brought to you by the 4As, StratFest complements the highly coveted Jay Chiat Awards, which recognize the most cutting-edge and thought-provoking strategies in marketing, media, and advertising.

Get ready for a transformative experience as we celebrate the pinnacle of strategic excellence and examine the approaches to get there.

Jay Chiat Awards: October 6
StratFest: October 7