Recorded on May 15, 2020
Hosted by Suzy and the 4A’s
Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from brands, how messaging and advertising strategy should shift, and overall levels of consumer trust regarding different media channels. Leading experts from the 4A’s share their points of view on how agencies can better partner with brands right now to create more effective advertising strategy.