Adapt, Accelerate, Stay Ahead
Get ready to navigate the accelerated pace of change across people, process and technology. The 4As provides members guidance and resources for agency and resource management, operations and financial stewardship, technology investment, scope, business intelligence and more.
4As Standard for “Agency Operations & Business Transformation” (AOBT)
The AOBT Standard: the first ever playbook for AOBT agency professionals offering unified understanding and applicable guidance to navigate today’s market.
Compensation Methodologies
Gain an understanding of the most prevalent compensation methodologies across various agency types and sizes within the advertising industry.
Decoding Compensation
The 4As and the ANA have jointly crafted a toolkit offering insights on compensation models for the marketing industry.
Resources
A wide range of resources from 4As Research Services, member agencies and partners are included with your 4As membership. Additional resources to support agency administration and operations are available for purchase at a discounted member rate.
Member Perks
The Agency Tune-Up
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Member Perks
ROJEK Consulting
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Report, Survey
2025 Financial & Operational Benchmark Survey Report
The dashboard presents data collected from 117 agencies, with 85% identifying as full-service. Ownership structures among participants comprised 80% independently owned agencies and 20% affiliated with holding companies or private equity.
Events
Find inspiration and insights on agency operations from thought leaders and peers at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions.
More information coming soon.
Education
Ready to take charge of your professional development? Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
4As Large Agency Finance and New Business Committee Meeting – Sept 16, 2025
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Best Practices for AI Prompting
Practical frameworks for effective AI prompts. Generative AI has changed the way we work, but unlocking its full…
Resource and Capacity Planning – July 30, 2025
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News
Be in the know about the latest developments in advertising, marketing, media and tech.
Related Topics
Explore more content, inspiration and insights.
The 4As Business Intelligence & Insight team specializes in helping member agencies address issues concerning agency finance, compensation, and negotiation via published guidance, financial surveys and benchmarks, anonymous peer exchanges, custom consultations, and more.
Equip your teams to identify opportunities and craft tailored strategies to win clients in an evolving ecosystem. Leverage unique strengths, foster client relationships and continuously adapt to market trends to drive agency growth.
Drive better processes, client relationships and results with actionable information, insight and resources.
