Tools to Thrive
Technology and data have graduated from simple tools to the driving forces behind successful campaigns. We’re committed to providing you with advanced tools, analytics and data-driven insights to optimize campaign performance, personalize customer experiences and empower strategic decision-making across all marketing channels.
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2025 Agency Evolution: Leveraging AI Predictions to Adapt, Lead, and Win
Webinar: January 14th. Explore how predictive AI empowers agencies to anticipate trends, optimize campaigns and deliver solutions that go beyond expectations.
Video Currency vs Video Measurement
Currency and measurement are two distinct concepts in the context of advertising. This simple chart breaks it down.
From Insight to Action: Delivering More Value With Identity
Case Study on generating consumer insights, modeling audiences and helping brands understand their core target more deeply.
Resources
Explore the latest innovations that will supercharge your success.
Behind the Scenes of a Successful Ad Agency: RPA’s Journey for Efficient Scalability
In the fast-paced world of advertising, staying ahead of the curve is crucial. Discover how RPA, an award-winning…
Member Perks
LookFar Labs: 4As Member Perk
LookFar Labs’ mission is to build software that combines market research, product strategy, and design into development expertise that achieves business value.
Paper
The 4As Guide to Content Provenance
In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.
Events
Meet other tech and data professionals at upcoming in-person and virtual events.
Education
Stay on top of the latest developments in tech and data with curated educational resources.
Generative AI Essentials
Demystify Generative AI and ground yourself in the fundamentals. This course provides practical knowledge about the essential concepts…
The Identity Foundation: Laying the Groundwork for Smarter TV Strategy
As screens multiply and connections blur, campaigns demand more than impressions—they require identity strategies built to withstand fragmentation,…
Afternoon of Automation
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
News
Get the most up-to-date news and trends related to tech and data topics.
Related Topics
Additional resources to support your professional development.
Prepare yourself with the necessary skills and insights to make well-informed decisions on your agency’s AI and GenAI integration.
Like every other industry, advertising and marketing are continuing to evolve in a post-pandemic world.
We’re sourcing best practices and insight to help media professionals make the most of every buy.
