Touchdown! 4A’s member agencies score big for brands in Super Bowl LIV

Autos, insurance, snack foods, soft drinks, software—for a few hours on Super Bowl Sunday this year, 4A’s member agencies cover a wide range of American life. It’s a selection of spots that celebrates culture, introduces memes, and shows off the infinite power of creativity.

Here’s a quick look at the amazing work of 4A’s members during Super Bowl LIV.

Anomaly for New York Life

BBDO New York for Snickers

 

Cramer-Krasselt for Porsche

 

David&Goliath for Kia

 

EnergyBBDO, Havas Media, and Richards/Lerma for Avocados from Mexico

 

FCB for Michelob Ultra

 

Grey for Pringles

 

Innocean for Genesis

 

Innocean for Hyundai

 

The Martin Agency for Discover (1 of 2)

 

The Martin Agency for Discover (2 of 2)

 

McCann for Microsoft

 

mcgarrybowen for Reese’s Take 5

 

McKinney for Little Caesars

 

MRY for Pop-Tarts

 

Saatchi & Saatchi for Tide (below) and Toyota

 

TBWA/Chiat/Day New York for Mtn Dew

 

 

Social campaign timed to the Super Bowl:

Partners + Napier for World Wildlife Fund