Touchdown! 4A’s member agencies score big for brands in Super Bowl LIV
Autos, insurance, snack foods, soft drinks, software—for a few hours on Super Bowl Sunday this year, 4A’s member agencies cover a wide range of American life. It’s a selection of spots that celebrates culture, introduces memes, and shows off the infinite power of creativity.
Here’s a quick look at the amazing work of 4A’s members during Super Bowl LIV.
Anomaly for New York Life
BBDO New York for Snickers
Cramer-Krasselt for Porsche
David&Goliath for Kia
EnergyBBDO, Havas Media, and Richards/Lerma for Avocados from Mexico
FCB for Michelob Ultra
Grey for Pringles
Innocean for Genesis
Innocean for Hyundai
The Martin Agency for Discover (1 of 2)
The Martin Agency for Discover (2 of 2)
McCann for Microsoft
mcgarrybowen for Reese’s Take 5
McKinney for Little Caesars
MRY for Pop-Tarts
Saatchi & Saatchi for Tide (below) and Toyota
TBWA/Chiat/Day New York for Mtn Dew
Social campaign timed to the Super Bowl:
Partners + Napier for World Wildlife Fund