Touchdown! 4A’s member agencies score big for brands in Super Bowl LIV

Autos, insurance, snack foods, soft drinks, software—for a few hours on Super Bowl Sunday this year, 4A’s member agencies cover a wide range of American life. It’s a selection of spots that celebrates culture, introduces memes, and shows off the infinite power of creativity.

Here’s a quick look at the amazing work of 4A’s members during Super Bowl LIV.

Anomaly for New York Life

BBDO New York for Snickers


Cramer-Krasselt for Porsche


David&Goliath for Kia


EnergyBBDO, Havas Media, and Richards/Lerma for Avocados from Mexico


FCB for Michelob Ultra


Grey for Pringles


Innocean for Genesis


Innocean for Hyundai


The Martin Agency for Discover (1 of 2)


The Martin Agency for Discover (2 of 2)


McCann for Microsoft


mcgarrybowen for Reese’s Take 5


McKinney for Little Caesars


MRY for Pop-Tarts


Saatchi & Saatchi for Tide (below) and Toyota


TBWA/Chiat/Day New York for Mtn Dew



Social campaign timed to the Super Bowl:

Partners + Napier for World Wildlife Fund