Trends in Marketing Communications Law

This report was originally published by Davis & Gilbert

2018 continues to be a transformative year for brands, agencies, and the marketing communications industry. In the 5th Edition of Trends in Marketing Communications Law, the attorneys in Davis & Gilbert‘s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate these new trends and developments.

Articles explore how new technology, like blockchain and virtual/augmented reality, are reshaping the digital advertising industry; the impact of the General Data Protection Regulation (GDPR) on consumer privacy and data; and important regulatory updates from the Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and the Advertising Self-Regulatory Council’s National Advertising Division (NAD).

Other topics include:

 

  • Children’s advertising
  • Talent contracts
  • Photo retouching
  • Cosmetics and food & dietary supplement claims
  • Influencer marketing and endorsement guides
  • Native advertising
  • Patents
  • Recreational marijuana
  • SAG-AFTRA and the JPC
  • Olympics “Rule 40”
  • Trademarks.