This report was originally published by Davis & Gilbert.
2018 continues to be a transformative year for brands, agencies, and the marketing communications industry. In the 5th Edition of Trends in Marketing Communications Law, the attorneys in Davis & Gilbert‘s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate these new trends and developments.
Articles explore how new technology, like blockchain, Bitcoin wallets and virtual/augmented reality, are reshaping the digital advertising industry; the impact of the General Data Protection Regulation (GDPR) on consumer privacy and data; and important regulatory updates from the Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and the Advertising Self-Regulatory Council’s National Advertising Division (NAD).
Other topics include:
- Children’s advertising
- Talent contracts
- Photo retouching
- Cosmetics and food & dietary supplement claims
- Influencer marketing and endorsement guides
- Native advertising
- Recreational marijuana
- SAG-AFTRA and the JPC
- Olympics “Rule 40”