This report was originally published by Davis & Gilbert.
2018 continues to be a transformative year for brands, agencies, and the marketing communications industry. In the 5th Edition of Trends in Marketing Communications Law, the attorneys in Davis & Gilbert‘s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate these new trends and developments.
Articles explore how new technology, like blockchain and virtual/augmented reality, are reshaping the digital advertising industry; the impact of the General Data Protection Regulation (GDPR) on consumer privacy and data; and important regulatory updates from the Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and the Advertising Self-Regulatory Council’s National Advertising Division (NAD).
Other topics include:
- Children’s advertising
- Talent contracts
- Photo retouching
- Cosmetics and food & dietary supplement claims
- Influencer marketing and endorsement guides
- Native advertising
- Recreational marijuana
- SAG-AFTRA and the JPC
- Olympics “Rule 40”