What are NFTs and How Can Advertising Agencies “Cash In?” |

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]

Adweek – What’s Next?

Agency Comms IN FOCUS Webinar Series Airdate: Thursday, July 15, 2021 It’s been a tumultuous year and a half for our industry, and that includes those who write about it. Designed for PR and communication professionals in the industry, join Ogilvy’s Global Chief Communications Officer David Ford as he speaks with Adweek’s Managing Editor Chris […]

PMBOK® Guide 6th Ed Processes Explained with Ricardo Vargas

Video and attachment provided by Ricardo Vargas, project management professional.  Ricardo breaks down and illustrates the 49 ITTO’s and Processes identified within the Project Management Body of Knowledge (PMBOK). For those preparing for the PMP Exam from the Project Management Institute, or those looking to refine their project management skills.    

Talent Talk – Challenging the Status Quo: A Disruptors Perspective

June 23, 2021 The 4A’s Foundation #365BLACKPRINT initiative is designed to amplify Black voices 365 days of the year. One of the ways we recognize this impact is through individuals who are disrupting the industry every day. Join Jai Tedeschi VP, Global Executive Director, Culture & Operations at R/GA as she speaks with Derek Walker, […]

The 4A’s Talent Matters Forum Insights and Guidance for DE&I Success |

On June 16th, 2021 The 4A’s South Texas Council Board of Governors hosted The 4A’s Talent Matters Forum Insights and Guidance for DE&I Success. This special forum was for 4A’s member agency executives, managers, and staff in the South Texas Council Area. The death of George Floyd in 2020 served as an unfortunate catalyst for […]

Business as Unusual: Vaccine Mandates and Return to Office Protocols. |

Recorded June 10, 2021 This webinar expands on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and includes responses to the following questions: Section 1: Vaccine Mandates Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so? How should employers respond to requests for reasonable accommodations? Are there workers’ […]

4A’s Business as Unusual -The Tipping Point for CTV: How Samsung and Publicis are Capturing the CTV Opportunity

Air date: June 8, 2021 As cord-cutting and streaming rapidly accelerate, CTV is a top priority for advertisers in 2021. Marketers can now reach more households via streaming than via traditional, linear TV services, and can apply data to their massive TV ad campaigns for the first time. Join Daniela Mercado, Senior Director, Head of […]

IN FOCUS: NewsWhip

Agency Comms IN FOCUS Webinar Series Air date: Wednesday, May 26, 2021 Today’s news cycle continues to demonstrate adaptability with today’s changing cultural narratives. Newswhip is on the frontlines of predicting these trends and performance. Let’s dig into a session that helps to forecast what the evolving news trends look like for the rest of […]

The 4A’s Florida Council Tech Talk Forum |

On May 26, 2021, The 4A’s Florida Council Board of Governors held a 4A’s member-exclusive special presentation for agency leaders, managers, and staff in the Florida Council area. The ad industry experienced significant disruption from the COVID-19 pandemic, and most notably in the forced displacement of personnel from their offices. Agencies were literally forced overnight […]

4A’s Business as Unusual Series: The Future of Agency Operations

Air date: May 25 , 3-4pm ET AI and automation have surfaced as important considerations for agencies looking to build more sustainable businesses and offer guidance to their clients who are on the same journey. For many agencies, AI and automation will help alleviate talent resources for more value-added tasks such as marketing strategy and […]

Bringing Pricing Transformation to Life: The Value Council |

On May 12, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams for a discussion on how your firm bring new pricing strategies to life by establishing a Value Council – a small interdisciplinary group of senior executives in your agency charged with making pricing (not costing) a core competency of the […]

Seven Ways Agencies Can Diversify Their Revenue Streams

On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has […]