Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

Webinar: What Clients Want from Their Agencies and What Wins New Business

Phil Asche and Hayes Roth of Relationship Audits & Management provide insights and guidance gained from thousands of client and agency interviews and surveys on: What clients want from their agencies and What wins new business. This session was recorded during the National New Business Committee Meeting on February 22, 2018.

Webinar: Preventing Discrimination and Harassment in the Creative Workplace

Learning & Development

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

Learning & Development

In this exclusive session, ViralGains VP of Product & Strategy Glenn Kiladis explores the new world of video advertising. He dived deep into why the current model for video ad success is broken, and how you can leverage cutting-edge strategies and technologies to not only generate better returns for your clients, but create better experiences for their customers, resulting in a healthier ad ecosystem that will elevate you past the competition.

How Agencies Can Harness The Power of People Based Marketing

Learning & Development

In this webinar, Christopher Murphy, Head of Strategy at LiveRamp talks about how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.

Webinar: Advertising Legal Affairs – Assessing Website Accessibility

This presentation was delivered to the 4A’s Advertising Legal Affairs Committee on November 28, 2017 by Karen Jeffers and Russ Anderson of Pullman & Comley, LLC.

Webinar: New Business – Understanding and Working With Procurement

This presentation was delivered to the 4A’s Central Region New Business Committee on November 15, 2017 by Annette Cerami, Procurement Manager, Marketing & Services, at Constellation Brands.

Webinar: New Business — Marketplace Observation & Winning in a Process Driven Review

This presentation was delivered to the 4A’s New Business Committee on November 2, 2017 by Matt Ryan of Roth Ryan Hayes.