Talent Talk: Eyes Wide Open – The World is Colorized – Are you

February 23, 2021 Join Louis W. Jones IV, a veteran Media & Marketing expert and former CEO of Maxus and EVP, Media and Data at the 4A’s, and Steve Williams, Global COO of Essence  for an intimate conversation around Louis’s journey as a Black media trailblazer; his journey through corporate America, his experiences, highlights and […]

Vaccine Mandates – Video Vignette |

Many of our member agencies have returned to the office.  Many have not but do expect to slowly migrate back to the office as the general population gets vaccinated in the wake of the COV-19 pandemic.  However, It could be months before we achieve herd immunity but in the interim many agencies are faced with […]

States’ Digital Advertising Tax Initiatives: An Overview With Alison Pepper and Sal Conte Of The 4A’s |

This video, produced on February 11, 2021, provides a discussion on current states’ digital tax initiatives that may have an impact on agencies, and how agencies should begin to prepare for them. Please feel free to contact either Alison Pepper, 4A’s, EVP – Government Relations, or Sal Conte, 4A’s, VP – Business Intelligence & Insight […]

Webinar: How to Negotiate with Procurement

Management Services

  Webinar: How to Negotiate with Procurement Mar 24, 2021 03:00 PM Register here Founder and Managing Director of Kinnaird Negotiation which he started in 2017, Tom Kinnaird has been a procurement leader and professional negotiator for over 30 years. For 15 years, Tom was Chief Procurement Officer at WPP, the world’s largest communications services […]

IN FOCUS- Campaign US with Alison Weisbrot

IN FOCUS: Campaign US with Alison Weissbrot February 10, 2021 CAMPAIGN US Editor, Alison Weissbrot and new hires Mariah Cooper, Associate Editor and Sabrina Sanchez, Reporter share editorial priorities in a panel discussion moderated by Suzanne McGee, Executive Director Marketing & PR, Campbell Ewald. Featuring: Alison Weissbrot, US Editor, Campaign US Mariah Cooper, Associate Editor, […]

Your Business Continuity Plan: COVID-19 Shattered It – Feb 3, 2021 |

The 4A’s met on Wednesday, February 3, 2021, to discuss the following topic: Your Business Continuity Plan: COVID-19 Shattered It. What You Must Do Now for Your Next Business Interruption. The virus forced agencies to re-engineer their Business Continuity Plans on the fly. Now is the time to reassess your Business Continuity Plans to incorporate […]

Business as Unusual: The Paycheck Protection Program (PPP): The latest on the new stimulus bill, including second draw loans and the tax implications for your agency.

January 27, 2021 Now that Congress has passed a second major round of stimulus relief, what can agencies expect in terms of new second-draw PPP loans and tax treatment of first-draw PPP loans? For agencies subject to audit for first-draw PPP loans, what should they be thinking about to make sure they stay in the […]

BCP Webinar: Your Business Continuity Plan: COVID-19 Shattered It.  What You Must Do Now for Your Next Business Interruption

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To All 4A’s Community members, Please join the 4A’s on Wednesday February 3rd @ 3PM EDT for our Webinar entitled – Your Business Continuity Plan: COVID-19 Shattered It.  What You Must Do Now for Your Next Business Interruption. The virus forced agencies to re-engineer their Business Continuity Plans on the fly. Now is the time to […]

LinkedIn Marketing Solutions Product Direction

4A's Partnerships

LinkedIn Webinar Duration: 60 minutes Register here Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join this webinar where we’ll walk you through upcoming product features and how to use them to achieve your marketing goals on LinkedIn. During the hour, we’ll cover: A deeper look into our upcoming […]

Project Management Series: Breakout Session #2 – Managing Scope of Work: A Guide for Project Managers |

This session, held on December 15, 2020, picks up from the November 17th discussion “Managing Scope of Work: A Guide for Project Managers” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. The session moderator is Jeff Thaler. Jeff is a consultant to a […]

Business as Unusual: 2021 Media Spend: What Lies Around The Corner?

2021 Media Spend: What Lies Around The Corner? December 16, 2020 To say 2020 was a turbulent year would be an understatement – with the arrival of COVID-19 in the US, striking new media consumption habits emerged.  Time spent watching television soared, the shift from linear to streaming media accelerated, and media consumption in public […]

When Analytics is the Thing That Brings it all Together

When Analytics Is the Thing That Brings It All Together Analytics can — and should — be a tool that clients can’t say no to adding to their budget. Just ask Carmichael Lynch. At the Minneapolis agency, analytics has become a new source of revenue. When a big CPG company needed someone to report on […]