Seven Ways Agencies Can Diversify Their Revenue Streams

Management Services

On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has […]

Talent Talk: The 15 Second Pivot: A Conversation with Renetta McCann

The 15 Second Pivot: A Conversation with Renetta McCann April 27, 2021 Renetta McCann is recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them. Renetta has always maintained […]

The 4A’s Agency Effectiveness Forum Insights and Guidance for Success in Virtual Pitches |

On April 28th, 2021 the 4A’s River States Council Board of Governors held a special forum for 4A’s member agency managers and staff in the River States advertising community. The COVID-19 pandemic forced a multitude of adjustments for agencies during 2020, and conducting new business activity was certainly disrupted.  Most significantly, agencies were restricted to […]

IN FOCUS: NewsWhip

Join the 4A’s along with members of our 4A’s Agency Communications Committee and guest speakers from the press for a new, monthly one-hour webinar series designed to help Agency Communications and PR leaders expand and enrich their outreach.

Business as Unusual: The Impact of Changing Agency Models on Culture and Creativity

Second in the 4A’s series on The Future of Work Aired Wednesday, April 28th The ingenuity and resourcefulness of the advertising industry over the last year has been remarkable. Despite the rapid onset of a global pandemic, agencies were able to pivot their operations, create new collaboration models and find ways to create and produce […]

Agency Comms IN FOCUS: Shifting Diversity in Adland

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Recorded Wednesday, April 21, 2021 Join the 4A’s Agency Comms committee’s Rahel Rasu, Chief Communications Officer, Mediabrands for our third In Focus Webinar. Rasu will moderate a conversation with Shannon Miller, Senior Editor of Creativity & Representation, ADWEEK, Pamala Buzick, COO/Director of Partnerships at FREE THE WORK, and Reonna Johnson, Co-Founder of the “In For […]

Why and How to Offer Options: A Powerful Short-Cut to Pricing Success

Management Services

On April 14, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams discussing how to present to your clients not just a standard “take-it-or-leave-it price but multiple ways your client can choose to engage with you. You’ll learn how showing different combinations of program elements and deliverables keeps the remuneration discussion […]

Risk Mitigation through 4A’s Production Wrap-Up Program |

4A's Benefits

Members Only. Considering the recent disruptions due to the COVID-19 pandemic, 4A’s Benefits is hosting a webinar to highlight risk mitigation through the 4A’s Production Wrap-Up Insurance Program in conjunction with our partner, DeWitt Stern.

How to Have Better Pricing Discussions with Procurement Webinar |

On April 1st, 2021 the 4A’s Business Intelligence & Insight team and Bobby Singh, SVP, Global Commercial Officer, at WPP hosted a webinar on how to have better pricing discussions with Procurement. In this talk, Bobby explored: Why pricing is important How Procurement views suppliers (commodity vs strategic suppliers) The common approaches procurement uses to […]

Business as Unusual: The Future of Work: The Changing Role of the Office

The Future of Work: The Changing Role of the Office March 25, 2021 Join us as we kick off our new Future of Work content and webinar series for a discussion on the changing role of the office. In this conversation, we’ll hear the perspectives and recommendations of some of the industry’s top leaders on […]

Talent Talk: Judyisms: Smashing Corporate Politics and Claiming Your Power

Judyisms: Smashing Corporate Politics and Claiming Your Power March 25, 2021 Judy Jackson, best known for her candid, straight-forward approach and her unmistakable laugh, is driven by bringing out the best in others while maintaining her authentic self. Unapologetic about who she is, Judy’s professional pursuit has been noted to eliminate corporate politics to lay […]

IN FOCUS: Forbes/CMO Network with Marty Swant and Jenny Rooney

IN FOCUS: Forbes/CMO Network with Marty Swant and Jenny Rooney March 24, 2021 A discussion with Marty Swant and Jenny Rooney of Forbes/CMO Network moderated by Vonda LePage, EVP-Director of Corporate Communications, Deutsch NY. Featuring: Marty Swant, Staff Writer and Editor, Forbes CMO Network Jenny Rooney, Editorial Communities Director + Chair of the CMO Network […]