4A's Business as Unusual

Overnight, the coronavirus crisis has fundamentally changed the way your agency does business. Pitching, brainstorming, hiring, supporting your partners and clients—everything you do today, you do virtually.

It’s business as unusual: an era of unprecedented change that calls for new guidance, expertise, tips, and best practices. Join the 4A’s for a series of vital webinars to help advise you on our new way to work.

Upcoming Webinars

 

Winning Holiday Shoppers with Data Transparency

Thursday, October 22, 11 a.m. – 12 p.m. ET

2020 has changed consumer behavior, forcing marketers to quickly adapt to meet omni-channel shoppers with convenient and safe ways to shop. As marketers gear up for a holiday shopping season unlike any other, Location Sciences is sitting down with leaders from Horizon Media, Starcom, and Spark Foundry to discuss how brands can get ahead in Q4 to set up a successful 2021.

Join us for a 1 hour webinar on October 22nd to learn how data transparency and current shopping trends create a winning formula to reach the modern shopper during the holidays and beyond.

Featuring:

Willie Jackson, SVP Director, Solutions Architect of Starcom
Lisa GiacosaLisa Giacosa, President at Spark Foundry
Randy Browning, President of Night Market, a data intelligence subsidiary of Horizon Media
Jason Smith, Chief Business Officer, Location Sciences (Moderator)

 

REGISTER HERE

What Does The White House’s Executive Order On Diversity Training And Federal Contractors Mean For Your Agency?

Monday, November 2, 3 p.m. – 4 p.m. ET

On September 22, the White House issued an Executive Order on Combating Race and Sex Stereotyping (“EO”). The EO will institute a federal ban on the use of “workplace training that inculcates in its employees,” or promotes the concepts of, “any form of race or sex stereotyping or any form of race or sex scapegoating.” The requirements of this EO apply to Federal government contractors, their subcontractors, and Federal grant recipients, among others.

Since the announcement of the EO, agencies with federal contracts and those in the process of seeking federal contracts have been thrown into disarray. While the EO does appear to only apply to new federal contracts and not existing ones, there remain many open questions as to what kind of diversity training federal contractors are now allowed to engage in, and what risks they may face in providing diversity training that does not comply with the new EO. As much of terminology used in the EO is ambiguous at best, the challenges to deciphering the EO and complying with it could be significant.

The EO is already being implemented. On September 28, the Department of Labor announced the establishment of a new hotline and email address to receive and investigate complaints under the EO.

Come join us on November 2nd as we talk with experts to understand what exactly the EO means, what agencies should be thinking about in terms of compliance, and perhaps the biggest question of all – what happens to the EO if there’s a new occupant of the White House in January?

Featuring:

Dismas (Diz) Locaria, Partner, Venable, LLP
Krista A. Nunez, Associate, Venable, LLP

 

REGISTER HERE

 

 


Watch Recorded Webinars

 

 

Clients tell it like it is. What they need from agencies and their account leaders now more than ever.

September 21, 2020

As we all work through unprecedented and frankly difficult times, join the 4A’s and Angela Johnson, Chief Development Officer, Dentsu Aegis Network, US as our panel of clients talk about how they have pivoted to adjust to these times and will share what they are now expecting from both their agencies and the business leaders who partner with them. 

Featuring:

Angela Johnson, Client Development Officer, Dentsu Aegis Network US 
Melanie Huet, EVP, Chief Marketing Officer, Serta Simmons Bedding
Rob Stecklow, SVP Marketing North America, DAZN
Becky Getz, VP Experience Design , Capital One

 

WATCH THE WEBINAR

 

Leadership Through Crisis and Transformation

August 10, 2020

Exclusive for 4A’s Members

Times of crisis are a true test of one’s leadership ability, and the broad impact of the dual pandemics (COVID-19 and systemic racism) across all aspects of business and life bring unique challenges to any leader. Join Marla Kaplowitz, President & CEO of the 4A’s, in this discussion on what all agency leaders need to know not only to successfully lead their teams and clients through the crises and the inevitable change that follows, but also to address their own well-being in the process.

Featuring:

Lukeisha Paul, Head of Diversity, Equity & Inclusion, GroupM US
Maureen Falvey, Lead Coach & Trainer, Strong Training & Consulting
Bree Groff, Principal, SYPartners
Marla Kaplowitz, President & CEO, 4A’s

 

WATCH THE WEBINAR

 


 

Building Client Trust with Marketing Analytics

August 4, 2020

Discover how analytics can help your agency shore up — and even expand — client relationships despite the massive economic disruptions from COVID-19. In this session, you’ll learn how to create a long-term analytics vision for your accounts, secure client buy-in and select the right tools and processes for creating analytics products that clients can’t resist.

Featuring:​

Matt HertigMatt Hertig, Alight Analytics’ CEO and Co-Founder
Dawn WebleyDawn Webley, VP, Media Services & Analytics at OH Partners
Jeff LarsonJeff Larson, President at Mediassociates
Vinay PurohitVinay Purohit, Senior Manager of Insights and Analytics at Mediassociates
Alec O'ConnorAlex O’Connor, Media Analyst at OH Partners

 

Sponsored by:

Alight Analytics

 

WATCH THE WEBINAR

 


Distributed, Not Divided: The Urgency In Building Cohesion at Work

August 3, 2020

Losing a shared office space has wide-ranging effects on team dynamics that are just now starting to come into full view. In distributed work, leaders must intentionally design for cohesion — the unified feeling of togetherness critical for productivity, collaboration, and alignment around common goals. 

In this candid conversation, Mollie Rosen will speak with Joey Camire and Osei Kwakye of strategy and design consultancy Sylvain Labs, and contributing authors for the untraditional business intelligence platform Progress Report. They’ll discuss how office environment and culture have historically been used as a crutch, and how to build up alternative distributed equivalents in this time to make up for that loss.

Featuring:

Osei Kwakye, Strategist, Sylvain Labs
Joey Camire, Principal & MD, Sylvain Labs
Mollie Rosen, EVP–Member Engagement & Development, 4A’s

 

WATCH THE WEBINAR

 


Brand Trust: the make or break difference for brands in 2020

July 23, 2020

A global pandemic and economic crisis, and mass demonstrations over centuries of systemic racism and racial injustice have pushed brands to the forefront of societal change. It’s not enough for brands to issue a statement or make an emotional ad. Consumers expect that brands will act and advocate on the personal and societal issues that affect their lives.

Join us for the Edelman Trust Barometer special report on Brand Trust 2020 to understand the fundamental reordering of priorities consumers are expecting from brands as active leaders of change.

Featuring:

Michele Anderson, Chair U.S. Brand, Consumer Marketing, Chicago, Edelman
Jackeline Stewart, Vice President, Brand: Multicultural communication, D&I
Mollie Rosen, EVP–Member Engagement & Development, 4A’s

 

WATCH WEBINAR HERE

 


Preparing For Paradoxes: The Post-Pandemic Consumer

July 14, 2020

The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation of paradoxes, the U.S. will lean into its differences and will resolve through a series of paradoxical behaviors: 

  1. Personal paradox: a fear of going out vs. you-only-live-once mindset
  2. Social paradox: conscious consumption vs. revenge spending
  3. Economic paradox: a rise of safe personal space vs. new ways to connect
  4. Technology paradox: nostalgia vs. digital

Join us for a discussion about what consumer brands will find after the pandemic, and how they will need to adapt and evolve to meet their needs and wants.

Featuring:

Jox Petiza, Associate Strategy Director, MediaCom
Anna Rosenblatt, Strategy Director, MediaCom
Mollie Rosen, EVP–Member Engagement & Development, 4A’s

 

WATCH WEBINAR HERE

 


Wednesday, July 8, 3 – 4 p.m. ET

Straight From The Zoom – Observations from 20+ Virtual Pitches

The industry has seen the pitch process transform over the past three months as it went virtual. Agencies quickly adapted but how well is the virtual pitch process working? What’s changed and what hasn’t? What’s the mindset of virtual attendees?  What are the problems with most presentations?  And what should you think about for your next video presentation? 

Join this conversation with Russel Wohlwerth of External View Consulting Group, for a peek behind the curtain.  After participating in over 20 virtual agency pitch meetings Russel will share his observations and insights on potential pitfalls and best practices.

Featuring:

 Russel Wohlwerth, External View Consulting Group

 

WATCH THE WEBINAR

 

 

CCPA Enforcement is Coming. Is Your Agency Ready?

June 24, 2020

Almost two years after it was signed by the governor, the California Consumer Privacy Act (CCPA) is finally nearing the enforcement stage. With various rounds of legislative amendments and modifications to the California attorney general’s regulations, it can be hard for agencies to know exactly where things stand, and more importantly, what is required of agencies.

Come join us for a discussion of all things CCPA—including recent changes to the attorney general’s regulations, legislative amendments enacted since 2018, compliance solutions in the marketplace, and the upcoming ballot initiative to amend it. This session can help your agency understand what’s required, and learn about the pitfalls in the months ahead.

Featuring:

Michael SignorelliMichael Signorelli, Partner, Venable LLP
Alyson PepperAlison Pepper, EVP–Government Relations, 4A’s

 

WATCH THE WEBINAR

 


The Art of Negotiation in Times of Crisis

June 8, 2020

Sound negotiating strategies and techniques help agencies protect existing margins, and ultimately, a rock-star negotiator can greatly increase the return. However, these moves can also impact the relationship with the client, and during the current economic crisis, many agencies find themselves navigating how to be a good partner without being a pushover. Join this conversation with Brett Colbert, marketing procurement expert, on how to position your agency as a business partner to marketers and procurement personnel while protecting your business.

Featuring:

Brett Colbert, Founder, Colbert Group Consulting
Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s

 

WATCH THE WEBINAR

 


The Future of Media and Agency Operations in a Post COVID-19 World

June 4, 2020

The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return to business as usual, what will this new world look like for advertising?

Join this panel of agency leaders to learn how they are navigating these uncertain times and are preparing for the future. The panel will discuss best practices for internal agency operations, the long-term impact on how media is bought and sold, new data on overall media spending, and predictions for the near and long-term future.

Featuring:

Shea Murtaugh, Founder & President, Hoffmann Murtaugh
Will Phipps, SVP–Media, Allen & Gerritsen
Toni ClemToni Clem, President & CEO, Scoppechio
Swap PatelSwap Patel, Executive Media Director, McKinney

 

Sponsored by:

WATCH THE WEBINAR

 

What Do Agencies Need to Think About Before Reopening?

June 3, 2020

The reopening of businesses in the aftermath of the first widespread mass pandemic in over 100 years raises a number of difficult questions for agencies, including:

While we can’t promise we have all the answers to many of the difficult questions being raised by reopening, we can promise an insightful, in-depth discussion with experts on hand to guide your agency through how to approach these issues as you think about reopening.

Featuring:

Michael Grant, Senior Risk Control Consultant, USI Insurance Services
steve schantz 

Steve Schantz, VP–Employee Benefits, Risk Strategies

 

Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s

 

WATCH WEBINAR HERE

 


Strategies for Financial Stability

May 28, 2020

You have taken the initial steps to navigate the stay at home orders and explored PPP loans and relief from the CARES Act. Now, The Strategies for Financial Stability webinar will focus on practical steps agencies can take to manage their business through this next phase. Discussion will include tips on improving liquidity, managing cash flow, producing cost savings and considerations for getting ready for the economy reopening.

Featuring:


Sponsored by:

First America Logo

WATCH THE WEBINAR

 


Preparing for Business in a Changed World

May 27, 2020

Exclusive for 4A’s members.

Past the initial stages of triage in the COVID-19 crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world and the return to the office.

Don’t miss this vital conversation with:

Andrew Graff, CEO, Allen & Gerritsen
Laura Maness, CEO, Havas New York
Marla Kaplowitz, President & CEO, 4A’s
Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s

 

4A’S MEMBERS WATCH HERE

 


Rebuilding Client Conviction for Advertising During the Pandemic

May 20, 2020

Agencies are faced with the daunting challenge of convincing marketers to sustain an advertising presence despite halted consumer spending. With the exception of online grocery/eCommerce and delivery services, every category requires a strategic revision.

Building client conviction in the middle of a major national crisis will require a fundamental reassessment of the emerging consumer behaviors and purchase drivers influenced by safety, social and economic concerns of most households in the country.

This webinar is intended to help senior agency leaders with consumer insights and strategies for breakthrough client programs as brands work to sustain business continuity amidst the recession.

Featuring:

Seraj BharwaniSeraj Bharwani, Chief Strategy Officer, AcuityAds
Matt KasindorfMatt Kasindorf, SVP, Business Intelligence & Insight, 4A’s
Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s

 

Sponsored by:

WATCH THE WEBINAR

 

DOWNLOAD THE PRESENTATION


The Great Re-Invention: How to Adapt, Sculpt, and Resurrect Your Marketing and Company in the New Semi-Normal

May 19, 2020

Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in the Age of Data and recent Chief Strategist and Growth Officer of Publicis Groupe, will share perspectives that will help you think, see, and feel differently about the transformative times ahead and leave you with actionable next steps.
Rishad TobaccowalaRishad Tobaccowala, Author and Senior Adviser, Publicis Groupe

 

WATCH THE WEBINAR

 


Marketing Through Crisis to Opportunity

May 12, 2020

Marketers and agencies everywhere are faced with making the pivot from a state of triage to managing their recovery to strategies for growth in the next normal. Join 4A’s President & CEO Marla Kaplowitz for a discussion with Tony Pace—longtime agency executive, former Subway CMO, former Board Chair of the ANA, and now CEO of the Marketing Accountability Standards Board (MASB)—on how agencies can help marketers make the pivot, and why those brands that are investing now to maintain and build share of mind will come out ahead.

Tony Pace Business as UnusualTony Pace, President & CEO, Marketing Accountability Standards Board; Principal, Cerebral Graffiti

 

WATCH THE WEBINAR

 


Brand Safety & News in the Age of COVID-19

May 5, 2020

The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19.

To support the establishment of cohesive, real-time brand-suitability standards, the 4A’s President & CEO, Marla Kaplowitz, hosts this webinar featuring representatives from the buy and sell sides to discuss how to maintain brand integrity and avoid reputational harm while promoting the spread of accurate, reliable information and encouraging a healthy, beneficial environment for advertisers, publishers, and consumers.

Featuring:

Joe BaroneJoe Barone, Managing Partner–Brand Safety Americas, GroupM
Allison MurphyAllison Murphy, SVP–Ad Innovation, The New York Times
Mike ZaneisMike Zaneis, CEO, Trustworthy Accountability Group
Marla KaplowitzMarla Kaplowitz, President & CEO, 4A

 

WATCH THE WEBINAR

 


The CARES Act, Part II: You’ve Got Your PPP Funds—Now What?

April 30, 2020

With Congress promising a new allocation of billions of new dollars to the Small Business Administration (SBA)’s Paycheck Protection Program (PPP), many agencies are poised to start receiving these lifeline funds.

For agencies that received their funding in the first round, the PPP loans have provided some much-needed breathing space. It’s also raised a multitude of questions. As the PPP loans have no true precedent, many agencies have been left scrambling trying to answer thorny questions about record-keeping, tax implications, forgiveness calculations, and much more.

In this webinar, participants explore what’s happening in Washington, discuss updates and clarifications to regulations covering the PPP loans, and walk through agencies’ recurring questions.

Featuring:

allyson bakerAllyson Baker, Partner, Venable LLP
boylan meredithMeredith Boylan, Partner, Venable LLP
Arthur CirulnickArthur Cirulnick, Partner, Venable LLP
Alison pepperAlison Pepper, SVP–Government Relations, 4A’s
Mollie rosenMollie Rosen, EVP–Member Engagement & Development, 4A’s

 

WATCH THE WEBINAR

 


Work 2.0: Managing Culture and Talent in a Post–COVID-19 World

April 29, 2020

Exclusive for 4A’s members.

How will agencies manage the return to work, and what will the Work 2.0 workplace look like? In this member-exclusive discussion, Simon Fenwick, 4A’s EVP–Talent, Equity & Inclusion, will explore the challenges around maintaining engagement, inclusion, and culture in this “new normal,” and how will that culture change with the phased return to work.

Featuring:

Marie-Claire-BarkerMarie-Claire Barker, Global Chief Talent Officer, Edelman
Eileen-BenwittEileen Benwitt, Chief Talent Officer, Horizon Media
Mollie Rosen, EVP–Member Engagement & Development, 4A’s
Simon-FenwickSimon Fenwick, EVP–Talent, Equity & Inclusion, 4A’s

 

4A’S MEMBERS WATCH HERE 

 


Triage & Transformation: Understanding What’s on the Minds of CMOs

April 21, 2020

Your agency may be looking for a clearer understanding of the questions and issues CMOs are addressing about the crisis in triage mode—and the opportunities for transformation. Janet Balis, EY’s Global Advisory Leader Media & Entertainment, Americas Marketing Practice Leader, explores the trends affecting businesses today, including marketers, agencies, and media companies with 4A’s President & CEO Marla Kaplowitz.

Featuring:

Janet BalisJanet Balis, Global Advisory Leader Media & Entertainment, EY
Marla KaplowitzMarla Kaplowitz, President & CEO, 4A

 

WATCH THE WEBINAR

 


Co-Creating the Next Normal: Innovation, Trust, and Higher Standards

April 16, 2020

Exclusive for 4A’s members.

Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners are creating and maintaining relationships with customers while maintaining business continuity.

Featuring:

Jen CohanJen Cohan, President–New York, Edelman
Catharine HaysCatharine Hays, co-founder, The Wharton Future of Advertising Program, and co-host, Sirius XM’s CMO Spotlight
Ryan OliverRyan Oliver, Senior Director–Twitter Next, Twitter
Bret SanfordBret Sanford-Chung, VP–CMO Executive Partner, Forrester

 

4A’S MEMBERS WATCH HERE

 


Strategies for Navigating the New Normal

April 14, 2020

Exclusive for 4A’s members.

A month into the coronavirus crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world. Don’t miss this vital conversation with:

Christine FruechteChristine Fruechte, Colle McVoy
Marla KaplowitzMarla Kaplowitz, President & CEO, 4A
sharon Napier NEW 

Sharon Napier, Partners + Napier

 

Mollie RosenMollie Rosen, 4A’s

 

4A’S MEMBERS WATCH HERE

 


Going, Going, Gone Virtual—New Business Now

April 8, 2020

Exclusive for 4A’s members

Virtual pitching brings a new set of challenges and opportunities. The experts review the best ways to navigate them and learn tips and tricks to effective virtual pitching.

Featuring:

Robin Boehler, Mercer Island Group
Lisa ColantuonoLisa Colantuono, AAR Partners
Matt KasindorfMatt Kasindorf, 4A’s
Michael PalmaMichael Palma, The Palma Group
Greg PaullGreg Paull, R3
Mollie RosenMollie Rosen, 4A’s

 

4A’S MEMBERS WATCH HERE

 


CARES Act Webinar

March 31, 2020

A presentation of all resources for agencies to make the best choices about the CARES Act. Both a video and a presentation of the CARES Act Webinar are available.

Featuring:

Arthur CirulnickArthur Cirulnick, Venable LLP
Alyson PepperAlison Pepper, 4A’s
Mollie RosenMollie Rosen, 4A’s

 

REVIEW THE PRESENTATION
WATCH THE WEBINAR


Strategies for Clients & Staff

March 23, 2020

Exclusive for 4A’s members

Sharing and supporting the 4A’s agency community during these challenging times, with guidance on business operations, staff and remote working, new business, clients, and a 4A’s member survey.

Featuring:

Greg Stern 

Greg Stern, BSSP and 4A’s Board of Directors

 

Mollie RosenMollie Rosen, 4A’s

 

4A’S MEMBERS WATCH HERE