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The Future of Work – An Agency Perspective

For agencies, the changes that the COVID-19 pandemic has ushered in are sweeping, lasting, and in many cases, game-changingly positive. Over the coming months, we will be sharing insights and ideas to inspire dialogue and debate, while providing guidance and tools to help agencies fine-tune their strategies so you can win. We’ll deliver best practices and thinking from members – across region, size, ownership and scale of offerings – and share the perspectives of strategic partners.

We will explore the Future of Work from a number of dimensions. We will look at the functional and financial dimensions of office space and its changing role within agencies. We will drill into how flexible workspace and work processed will impact culture and creativity. We will also consider the evolving definitions of what constitutes an agency “team” and discuss new strategies for sourcing, recruiting, and engaging talent.

The Future of Work series will include articles covering various topics along with corresponding webinars that feature industry leaders and thought leaders discussing and debating the ways that agencies can thrive in a post-pandemic environment.

Sponsored by:


View the following Future of Work articles and webinar recordings:
Changing the Role of the Office The Impact of Changing Agency Models on Culture and Creativity Coming June 2021

Upcoming Webinars

More webinars coming soon.

Watch Recorded Webinars

Vaccine Mandates and Return to Office Protocols.

Recorded, June 10, 2021
Free to Members Only

This webinar will expand on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and will include responses to the following questions:

Section 1: Vaccine Mandates

  1. Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so?
  2. How should employers respond to requests for reasonable accommodations?
  3. Are there workers’ compensation concerns or is there coverage pursuant to the Public Readiness and Emergency Preparedness Act (the “PREP Act”) that may provide employers immunity against claims of loss “caused by, arising out of, relating to, or resulting from” taking employer-mandated vaccines?

Section 2: Return to Office Protocols

  1. Can an employer utilize daily heath questionnaires?
  2. What safety procedures do employers need to implement for people working in the office?
  3.  What are the best practices for crafting a COVID-19 response plan as required in New York and California?
  4. What other issues should you consider regarding your WFH policies?


Viviane Scott
Associate in the Litigation Group,
Frankfurt Kurnit Klein & Selz

Wendy Stryker
Co-Chair of the Employment Group, Frankfurt Kurnit Klein & Selz
Jesse Klinger
Associate in the Litigation Group,
Frankfurt Kurnit Klein & Selz


The Tipping Point for CTV: How Samsung and Publicis are Capturing the CTV Opportunity

June 8 , 3-4pm ET

As cord-cutting and streaming rapidly accelerate, CTV is a top priority for advertisers in 2021. Marketers can now reach more households via streaming than via traditional, linear TV services, and can apply data to their massive TV ad campaigns for the first time. Join Daniela Mercado, Senior Director, Head of Mobile Marketing at Samsung Electronics America and Karyn Johnson, Chief Investment Officer, Samsung at Publicis Media in conversation with Carl Celiny, Director, Business Development at The Trade Desk as they discuss the shifting television landscape and tactical tips for agencies and advertisers looking to reach their audiences in a brand-safe, agile, and measurable way on Connected TV.


Daniela MercadoDaniela Mercado
Senior Director, Head of Mobile Marketing, Samsung Electronics America
Karyn JohnsonKaryn Johnson
Chief Investment Officer, Samsung, Publicis Media
Carl Celiny
Director Business Development at The Trade Desk


Sponsored by:

The Future of Agency Operations

May 25 , 3-4pm ET

AI and automation have surfaced as important considerations for agencies looking to build more sustainable businesses and offer guidance to their clients who are on the same journey. For many agencies, AI and automation will help alleviate talent resources for more value-added tasks such as marketing strategy and creative ideas for communications and customer utilization.

Hear from a panel of experts who will share insights and discuss how agencies can create an environment that thrives using today’s technology and is prepared for future enhancements.

In addition, this webinar will focus on:


Helen-JohnsonHelen Johnson,
Managing Director/Partner Tangram Consulting
Tim-LeakTim Leake,
 Chief Marketing and Innovation Officer, RPA
Brian-RiedlingerBrian Riedlinger,
Head of Technology, USA, Head of Production, NY – Ogilvy
Julie-AndrewsJulie Andrews,
 VP, Executive Production Director, R/GA LA
Callum Broderick,
Senior Solutions Consultant – Deltek


Sponsored by:

Business as Unusual:  The Impact of Changing Agency Models on Culture and Creativity

Second in the 4A’s series on The Future of Work

Wednesday, April 28th

The ingenuity and resourcefulness of the advertising industry over the last year has been remarkable. Despite the rapid onset of a global pandemic, agencies were able to pivot their operations, create new collaboration models and find ways to create and produce marketing ideas that helped their agencies and client’s businesses thrive. But, what has been the impact on the culture of agencies and how have these new models impacted our ability to create? This second installment of  the Future of Work series will reflect on how agencies have maintained their cultures, developed new approaches to inspire belonging and community and, all the while, creating effective and meaningful marketing ideas.


Julianna AkuamoahJulianna Akuamoah, Chief Talent Officer, Arnold + Havas Media BostonLisa Bright, CCO of Ogilvy CaliforniaLisa Bright,
CCO of Ogilvy California
John Gallegos,
CEO, United Collective
Kate Jeffers, President, Venables Bell and PartnersKate Jeffers,
President, Venables Bell and Partners

Stephanie Nadi Olson,
Founder and CEO, We Are Rosi
Brian Nienhaus
, EVP, Member Engagement and Development


The Future of Work: The Changing Role of the Office

March 25, 2021

Join us as we kick off our new Future of Work content and webinar series for a discussion on the changing role of the office. In this conversation, we’ll hear the perspectives and recommendations of some of the industry’s top leaders on how the pandemic has impacted their view of the workplace, what remote work will look like for the agency world, and their plans for the future.


Laura ManessLaura Maness, CEO of Havas New York
Matt WalshMatt Walsh, CEO of Green Stone
Tom Krizmanic, AIA, Studio Director, Principal at Gensler
Kim GettyKim Getty, CEO of Deutsch LA
Aaron WaltonAaron Walton, CEO / Co-Founder Walton Isaacson
Brian Nienhaus
, EVP, Member Engagement and Development




The Paycheck Protection Program (PPP): The latest on the new stimulus bill, including second draw loans and the tax implications for your agency.

January 27, 2021

Now that Congress has passed a second major round of stimulus relief, what can agencies expect in terms of new second-draw PPP loans and tax treatment of first-draw PPP loans? For agencies subject to audit for first-draw PPP loans, what should they be thinking about to make sure they stay in the IRS’s good graces in 2021 and beyond?

Coming in at 5,593 pages and allocating over $900 billion dollars in new spending, the second stimulus bill is a lot to unpack. While we won’t come close to even scratching the surface of what’s in the second stimulus bill, you will walk away with a better understanding of what exactly this bill means for your agency’s treatment of current PPP loans, and what it means if your agency chooses to pursue a second PPP loan. 

Come join the 4A’s along with experts from Grant Thornton to learn more about what exactly was in the second stimulus bill, and what it means for your agency. Topics covered will include:


Scott Thompsett, Managing Director of TaxGrant Thorton
Dennis Morone, National Managing Partner, Grant Thorton
Alison Pepper, EVP – Government Relations, 4A’s



2021 Media Spend: What Lies Around The Corner?

December 16, 2020

To say 2020 was a turbulent year would be an understatement – with the arrival of COVID-19 in the US, striking new media consumption habits emerged.  Time spent watching television soared, the shift from linear to streaming media accelerated, and media consumption in public spaces plummeted.  As we look towards 2021, advertisers are questioning whether these trends will continue, publishers are wondering whether media dollars will continue to chase audiences, and sponsors are keeping a wary eye on the 2021 Olympics.  Vincent Letang, EVP, Managing Partner, Global Market Intelligence at Magna, will join the 4A’s to review media spend forecasts for the coming year and discuss whether the trends established this year will continue for the foreseeable future, and what agencies can do to anticipate and adapt.


 Vincent Letang, EVP, Managing Partner, Global Market Intelligence, Magna
Mollie Rosen, EVP, Member Engagement & Development, 4A’s





Federal Contracting and Advertising Agencies – Where Are The Opportunities In 2021?

December 1, 2020

Federal agency spending on marketing communications services has surged in recent years, and the public sector market is once again primed for growth in 2021. In FY19, the federal government spent $2.17B on marketing communications related services with nearly 175 companies earning more than $1M in revenue from federal contracts. With the challenges in the private sector, many agencies are looking to the federal government as a means to an additional and stable revenue stream. And, for agencies already established in the federal market, many are shifting more of their focus to continue expanding their federal footprint. 

Join Mike Kapetanovic, a former ad agency President who has secured over $2B in federal marketing communications contracts for an array of small agencies and holding companies, for an exclusive members-only webinar that will discuss the federal landscape for marketing communications firms. Following the presentation, Mr. Kapetanovic will join agency executives Paul Gunning, President and COO of DDB, Cary Hatch, CEO of MDB Communications and Bob Sprague, President and CEO of Yes& to talk about their first-hand experiences in bidding for and winning federal contracts. 

Topics covered will include:

This webinar is available to 4A’s members only.



Paul Gunning, President & COO, DDB
Cary Hatch, CEO & Brand Advocate, MDB Communications
Bob Sprague, President & CEO, Yes&
Mike Kapetanovic, Founder GrowthLab
Alison Pepper, EVP – Government Relations, 4A’s





The Agency Workforce 2023. How Automation and AI will reshape creative and media agencies.

November 19, 2020

Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. Join us for this important discussion with Forrester and the 4A’s to discuss their new report on the huge impact AI and IA will have on agencies, how agency leaders should plan their staffing, and how CMOs at client companies should evaluate their agencies.

This webinar and the full Forrester report is available to 4A’s members only.



Jay Pattisall, Principal Analyst
J. P. Gownder, Vice President and Principal Analyst





What Does The White House’s Executive Order On Diversity Training And Federal Contractors Mean For Your Agency?

November 2, 2020

On September 22, the White House issued an Executive Order on Combating Race and Sex Stereotyping (“EO”). The EO will institute a federal ban on the use of “workplace training that inculcates in its employees,” or promotes the concepts of, “any form of race or sex stereotyping or any form of race or sex scapegoating.” The requirements of this EO apply to Federal government contractors, their subcontractors, and Federal grant recipients, among others.

Since the announcement of the EO, agencies with federal contracts and those in the process of seeking federal contracts have been thrown into disarray. While the EO does appear to only apply to new federal contracts and not existing ones, there remain many open questions as to what kind of diversity training federal contractors are now allowed to engage in, and what risks they may face in providing diversity training that does not comply with the new EO. As much of terminology used in the EO is ambiguous at best, the challenges to deciphering the EO and complying with it could be significant.

The EO is already being implemented. On September 28, the Department of Labor announced the establishment of a new hotline and email address to receive and investigate complaints under the EO.

Come join us on November 2nd as we talk with experts to understand what exactly the EO means, what agencies should be thinking about in terms of compliance, and perhaps the biggest question of all – what happens to the EO if there’s a new occupant of the White House in January?


Dismas (Diz) Locaria, Partner, Venable, LLP
Krista A. Nunez, Associate, Venable, LLP





Winning Holiday Shoppers with Data Transparency

October 22, 2020

2020 has changed consumer behavior, forcing marketers to quickly adapt to meet omni-channel shoppers with convenient and safe ways to shop. As marketers gear up for a holiday shopping season unlike any other, Location Sciences is sitting down with leaders from Horizon Media, Starcom, and Spark Foundry to discuss how brands can get ahead in Q4 to set up a successful 2021.

Join us for a 1 hour webinar on October 22nd to learn how data transparency and current shopping trends create a winning formula to reach the modern shopper during the holidays and beyond.


Willie Jackson, SVP Director, Solutions Architect of Starcom
Lisa GiacosaLisa Giacosa, President at Spark Foundry
Randy Browning, President of Night Market, a data intelligence subsidiary of Horizon Media
Jason Smith, Chief Business Officer, Location Sciences (Moderator)




Clients tell it like it is. What they need from agencies and their account leaders now more than ever.

September 21, 2020

As we all work through unprecedented and frankly difficult times, join the 4A’s and Angela Johnson, Chief Development Officer, Dentsu Aegis Network, US as our panel of clients talk about how they have pivoted to adjust to these times and will share what they are now expecting from both their agencies and the business leaders who partner with them. 


Angela Johnson, Client Development Officer, Dentsu Aegis Network US 
Melanie Huet, EVP, Chief Marketing Officer, Serta Simmons Bedding
Rob Stecklow, SVP Marketing North America, DAZN
Becky Getz, VP Experience Design , Capital One




Leadership Through Crisis and Transformation

August 10, 2020

Exclusive for 4A’s Members

Times of crisis are a true test of one’s leadership ability, and the broad impact of the dual pandemics (COVID-19 and systemic racism) across all aspects of business and life bring unique challenges to any leader. Join Marla Kaplowitz, President & CEO of the 4A’s, in this discussion on what all agency leaders need to know not only to successfully lead their teams and clients through the crises and the inevitable change that follows, but also to address their own well-being in the process.


Lukeisha Paul, Head of Diversity, Equity & Inclusion, GroupM US
Maureen Falvey, Lead Coach & Trainer, Strong Training & Consulting
Bree Groff, Principal, SYPartners
Marla Kaplowitz, President & CEO, 4A’s





Building Client Trust with Marketing Analytics

August 4, 2020

Discover how analytics can help your agency shore up — and even expand — client relationships despite the massive economic disruptions from COVID-19. In this session, you’ll learn how to create a long-term analytics vision for your accounts, secure client buy-in and select the right tools and processes for creating analytics products that clients can’t resist.


Matt HertigMatt Hertig, Alight Analytics’ CEO and Co-Founder
Dawn WebleyDawn Webley, VP, Media Services & Analytics at OH Partners
Jeff LarsonJeff Larson, President at Mediassociates
Vinay PurohitVinay Purohit, Senior Manager of Insights and Analytics at Mediassociates
Alec O'ConnorAlex O’Connor, Media Analyst at OH Partners


Sponsored by:

Alight Analytics




Distributed, Not Divided: The Urgency In Building Cohesion at Work

August 3, 2020

Losing a shared office space has wide-ranging effects on team dynamics that are just now starting to come into full view. In distributed work, leaders must intentionally design for cohesion — the unified feeling of togetherness critical for productivity, collaboration, and alignment around common goals. 

In this candid conversation, Mollie Rosen will speak with Joey Camire and Osei Kwakye of strategy and design consultancy Sylvain Labs, and contributing authors for the untraditional business intelligence platform Progress Report. They’ll discuss how office environment and culture have historically been used as a crutch, and how to build up alternative distributed equivalents in this time to make up for that loss.


Osei Kwakye, Strategist, Sylvain Labs
Joey Camire, Principal & MD, Sylvain Labs
Mollie Rosen, EVP–Member Engagement & Development, 4A’s




Brand Trust: the make or break difference for brands in 2020

July 23, 2020

A global pandemic and economic crisis, and mass demonstrations over centuries of systemic racism and racial injustice have pushed brands to the forefront of societal change. It’s not enough for brands to issue a statement or make an emotional ad. Consumers expect that brands will act and advocate on the personal and societal issues that affect their lives.

Join us for the Edelman Trust Barometer special report on Brand Trust 2020 to understand the fundamental reordering of priorities consumers are expecting from brands as active leaders of change.


Michele Anderson, Chair U.S. Brand, Consumer Marketing, Chicago, Edelman
Jackeline Stewart, Vice President, Brand: Multicultural communication, D&I
Mollie Rosen, EVP–Member Engagement & Development, 4A’s




Preparing For Paradoxes: The Post-Pandemic Consumer

July 14, 2020

The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation of paradoxes, the U.S. will lean into its differences and will resolve through a series of paradoxical behaviors: 

  1. Personal paradox: a fear of going out vs. you-only-live-once mindset
  2. Social paradox: conscious consumption vs. revenge spending
  3. Economic paradox: a rise of safe personal space vs. new ways to connect
  4. Technology paradox: nostalgia vs. digital

Join us for a discussion about what consumer brands will find after the pandemic, and how they will need to adapt and evolve to meet their needs and wants.


Jox Petiza, Associate Strategy Director, MediaCom
Anna Rosenblatt, Strategy Director, MediaCom
Mollie Rosen, EVP–Member Engagement & Development, 4A’s




Wednesday, July 8, 3 – 4 p.m. ET

Straight From The Zoom – Observations from 20+ Virtual Pitches

The industry has seen the pitch process transform over the past three months as it went virtual. Agencies quickly adapted but how well is the virtual pitch process working? What’s changed and what hasn’t? What’s the mindset of virtual attendees?  What are the problems with most presentations?  And what should you think about for your next video presentation? 

Join this conversation with Russel Wohlwerth of External View Consulting Group, for a peek behind the curtain.  After participating in over 20 virtual agency pitch meetings Russel will share his observations and insights on potential pitfalls and best practices.


 Russel Wohlwerth, External View Consulting Group





CCPA Enforcement is Coming. Is Your Agency Ready?

June 24, 2020

Almost two years after it was signed by the governor, the California Consumer Privacy Act (CCPA) is finally nearing the enforcement stage. With various rounds of legislative amendments and modifications to the California attorney general’s regulations, it can be hard for agencies to know exactly where things stand, and more importantly, what is required of agencies.

Come join us for a discussion of all things CCPA—including recent changes to the attorney general’s regulations, legislative amendments enacted since 2018, compliance solutions in the marketplace, and the upcoming ballot initiative to amend it. This session can help your agency understand what’s required, and learn about the pitfalls in the months ahead.


Michael SignorelliMichael Signorelli, Partner, Venable LLP
Alyson PepperAlison Pepper, EVP–Government Relations, 4A’s




The Art of Negotiation in Times of Crisis

June 8, 2020

Sound negotiating strategies and techniques help agencies protect existing margins, and ultimately, a rock-star negotiator can greatly increase the return. However, these moves can also impact the relationship with the client, and during the current economic crisis, many agencies find themselves navigating how to be a good partner without being a pushover. Join this conversation with Brett Colbert, marketing procurement expert, on how to position your agency as a business partner to marketers and procurement personnel while protecting your business.


Brett Colbert, Founder, Colbert Group Consulting
Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s




The Future of Media and Agency Operations in a Post COVID-19 World

June 4, 2020

The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return to business as usual, what will this new world look like for advertising?

Join this panel of agency leaders to learn how they are navigating these uncertain times and are preparing for the future. The panel will discuss best practices for internal agency operations, the long-term impact on how media is bought and sold, new data on overall media spending, and predictions for the near and long-term future.


Shea Murtaugh, Founder & President, Hoffmann Murtaugh
Will Phipps, SVP–Media, Allen & Gerritsen
Toni ClemToni Clem, President & CEO, Scoppechio
Swap PatelSwap Patel, Executive Media Director, McKinney


Sponsored by:



What Do Agencies Need to Think About Before Reopening?

June 3, 2020

The reopening of businesses in the aftermath of the first widespread mass pandemic in over 100 years raises a number of difficult questions for agencies, including:

While we can’t promise we have all the answers to many of the difficult questions being raised by reopening, we can promise an insightful, in-depth discussion with experts on hand to guide your agency through how to approach these issues as you think about reopening.


Michael Grant, Senior Risk Control Consultant, USI Insurance Services
steve schantz 

Steve Schantz, VP–Employee Benefits, Risk Strategies


Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s




Strategies for Financial Stability

May 28, 2020

You have taken the initial steps to navigate the stay at home orders and explored PPP loans and relief from the CARES Act. Now, The Strategies for Financial Stability webinar will focus on practical steps agencies can take to manage their business through this next phase. Discussion will include tips on improving liquidity, managing cash flow, producing cost savings and considerations for getting ready for the economy reopening.


Sponsored by:

First America Logo



Preparing for Business in a Changed World

May 27, 2020

Exclusive for 4A’s members.

Past the initial stages of triage in the COVID-19 crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world and the return to the office.

Don’t miss this vital conversation with:

Andrew Graff, CEO, Allen & Gerritsen
Laura Maness, CEO, Havas New York
Marla Kaplowitz, President & CEO, 4A’s
Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s




Rebuilding Client Conviction for Advertising During the Pandemic

May 20, 2020

Agencies are faced with the daunting challenge of convincing marketers to sustain an advertising presence despite halted consumer spending. With the exception of online grocery/eCommerce and delivery services, every category requires a strategic revision.

Building client conviction in the middle of a major national crisis will require a fundamental reassessment of the emerging consumer behaviors and purchase drivers influenced by safety, social and economic concerns of most households in the country.

This webinar is intended to help senior agency leaders with consumer insights and strategies for breakthrough client programs as brands work to sustain business continuity amidst the recession.


Seraj BharwaniSeraj Bharwani, Chief Strategy Officer, AcuityAds
Matt KasindorfMatt Kasindorf, SVP, Business Intelligence & Insight, 4A’s
Mollie RosenMollie Rosen, EVP–Member Engagement & Development, 4A’s


Sponsored by:




The Great Re-Invention: How to Adapt, Sculpt, and Resurrect Your Marketing and Company in the New Semi-Normal

May 19, 2020

Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in the Age of Data and recent Chief Strategist and Growth Officer of Publicis Groupe, will share perspectives that will help you think, see, and feel differently about the transformative times ahead and leave you with actionable next steps.
Rishad TobaccowalaRishad Tobaccowala, Author and Senior Adviser, Publicis Groupe




Marketing Through Crisis to Opportunity

May 12, 2020

Marketers and agencies everywhere are faced with making the pivot from a state of triage to managing their recovery to strategies for growth in the next normal. Join 4A’s President & CEO Marla Kaplowitz for a discussion with Tony Pace—longtime agency executive, former Subway CMO, former Board Chair of the ANA, and now CEO of the Marketing Accountability Standards Board (MASB)—on how agencies can help marketers make the pivot, and why those brands that are investing now to maintain and build share of mind will come out ahead.

Tony Pace Business as UnusualTony Pace, President & CEO, Marketing Accountability Standards Board; Principal, Cerebral Graffiti




Brand Safety & News in the Age of COVID-19

May 5, 2020

The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19.

To support the establishment of cohesive, real-time brand-suitability standards, the 4A’s President & CEO, Marla Kaplowitz, hosts this webinar featuring representatives from the buy and sell sides to discuss how to maintain brand integrity and avoid reputational harm while promoting the spread of accurate, reliable information and encouraging a healthy, beneficial environment for advertisers, publishers, and consumers.


Joe BaroneJoe Barone, Managing Partner–Brand Safety Americas, GroupM
Allison MurphyAllison Murphy, SVP–Ad Innovation, The New York Times
Mike ZaneisMike Zaneis, CEO, Trustworthy Accountability Group
Marla KaplowitzMarla Kaplowitz, President & CEO, 4A




The CARES Act, Part II: You’ve Got Your PPP Funds—Now What?

April 30, 2020

With Congress promising a new allocation of billions of new dollars to the Small Business Administration (SBA)’s Paycheck Protection Program (PPP), many agencies are poised to start receiving these lifeline funds.

For agencies that received their funding in the first round, the PPP loans have provided some much-needed breathing space. It’s also raised a multitude of questions. As the PPP loans have no true precedent, many agencies have been left scrambling trying to answer thorny questions about record-keeping, tax implications, forgiveness calculations, and much more.

In this webinar, participants explore what’s happening in Washington, discuss updates and clarifications to regulations covering the PPP loans, and walk through agencies’ recurring questions.


allyson bakerAllyson Baker, Partner, Venable LLP
boylan meredithMeredith Boylan, Partner, Venable LLP
Arthur CirulnickArthur Cirulnick, Partner, Venable LLP
Alison pepperAlison Pepper, SVP–Government Relations, 4A’s
Mollie rosenMollie Rosen, EVP–Member Engagement & Development, 4A’s




Work 2.0: Managing Culture and Talent in a Post–COVID-19 World

April 29, 2020

Exclusive for 4A’s members.

How will agencies manage the return to work, and what will the Work 2.0 workplace look like? In this member-exclusive discussion, Simon Fenwick, 4A’s EVP–Talent, Equity & Inclusion, will explore the challenges around maintaining engagement, inclusion, and culture in this “new normal,” and how will that culture change with the phased return to work.


Marie-Claire-BarkerMarie-Claire Barker, Global Chief Talent Officer, Edelman
Eileen-BenwittEileen Benwitt, Chief Talent Officer, Horizon Media
Mollie Rosen, EVP–Member Engagement & Development, 4A’s
Simon-FenwickSimon Fenwick, EVP–Talent, Equity & Inclusion, 4A’s




Triage & Transformation: Understanding What’s on the Minds of CMOs

April 21, 2020

Your agency may be looking for a clearer understanding of the questions and issues CMOs are addressing about the crisis in triage mode—and the opportunities for transformation. Janet Balis, EY’s Global Advisory Leader Media & Entertainment, Americas Marketing Practice Leader, explores the trends affecting businesses today, including marketers, agencies, and media companies with 4A’s President & CEO Marla Kaplowitz.


Janet BalisJanet Balis, Global Advisory Leader Media & Entertainment, EY
Marla KaplowitzMarla Kaplowitz, President & CEO, 4A




Co-Creating the Next Normal: Innovation, Trust, and Higher Standards

April 16, 2020

Exclusive for 4A’s members.

Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners are creating and maintaining relationships with customers while maintaining business continuity.


Jen CohanJen Cohan, President–New York, Edelman
Catharine HaysCatharine Hays, co-founder, The Wharton Future of Advertising Program, and co-host, Sirius XM’s CMO Spotlight
Ryan OliverRyan Oliver, Senior Director–Twitter Next, Twitter
Bret SanfordBret Sanford-Chung, VP–CMO Executive Partner, Forrester




Strategies for Navigating the New Normal

April 14, 2020

Exclusive for 4A’s members.

A month into the coronavirus crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world. Don’t miss this vital conversation with:

Christine FruechteChristine Fruechte, Colle McVoy
Marla KaplowitzMarla Kaplowitz, President & CEO, 4A
sharon Napier NEW 

Sharon Napier, Partners + Napier


Mollie RosenMollie Rosen, 4A’s




Going, Going, Gone Virtual—New Business Now

April 8, 2020

Exclusive for 4A’s members

Virtual pitching brings a new set of challenges and opportunities. The experts review the best ways to navigate them and learn tips and tricks to effective virtual pitching.


Robin Boehler, Mercer Island Group
Lisa ColantuonoLisa Colantuono, AAR Partners
Matt KasindorfMatt Kasindorf, 4A’s
Michael PalmaMichael Palma, The Palma Group
Greg PaullGreg Paull, R3
Mollie RosenMollie Rosen, 4A’s




CARES Act Webinar

March 31, 2020

A presentation of all resources for agencies to make the best choices about the CARES Act. Both a video and a presentation of the CARES Act Webinar are available.


Arthur CirulnickArthur Cirulnick, Venable LLP
Alyson PepperAlison Pepper, 4A’s
Mollie RosenMollie Rosen, 4A’s



Strategies for Clients & Staff

March 23, 2020

Exclusive for 4A’s members

Sharing and supporting the 4A’s agency community during these challenging times, with guidance on business operations, staff and remote working, new business, clients, and a 4A’s member survey.


Greg Stern 

Greg Stern, BSSP and 4A’s Board of Directors


Mollie RosenMollie Rosen, 4A’s