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Convene. Challenge. Change.

In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency…

GenAI Certification for Advertising

Become a Generative AI Expert: Advance Your Career and Lead Your Agency’s Transformation in the AI-Powered Advertising Revolution…

Team Strengths Training

Why Focus on Team Strengths? What do successful teams do that other teams don’t do? They appreciate and…

GenAI and the Shifting Legal Terrain

Agencies and their clients are using Generative AI for more and more tasks. Since the 4As last webinar in May 2024 reviewing some of the legal and ethical issues associated with these activities, the environment in the U.S. has continued to evolve.

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Mastering DOOH to Enhance your Programmatic Strategy

Explore Programmatic DOOH-learn how it works, blend data and creativity to reach audiences, and discover why it belongs…

New Business Basics

RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is…

Fireside Chat with Sherry Ulsh and Vikki Rohrer

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05/01/2025

4As Meet & Greet: Veylan

Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…

04/15/2025

Nielsen Executive Briefing: Big Data + Panel Measurement

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Rethinking RTO: How Smart Leaders Build Culture through Workplace Transformation

Is your organization stuck in the return-to-office tug-of-war? You’re not alone. As mandates backfire and tensions rise, it’s…

Writing and Editing in the Age of AI

How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools…

How to Understand the Marketplace

Next cohort starts May 15.  Registration now open!   Sharpen your strategic thinking skills to drive your clients’…