2024 Planned Salary Increase and 2023 Actual Salary Increase Report

This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where applicable, utilizing prior year(s) data.

All 4A’s member agencies were invited to participate in the survey, resulting in submissions of 130 agencies across 184 agency offices. Among the respondents, 38% (70) represented network agency (holding company) members, while 62% (114) were independent agencies.

This report provides information on:

  • Frequency of increases
  • Time intervals between increases at various salary levels
  • Market conditions driving elevated compensation levels for new hires
  • Percentage ranges of actual 2023 salary increases
  • Planned percentage range increases for 2024
  • Comparisons from 2020 and 2021
  • Impact of salary increases for 2023 actual salary increases vs. 2024 planned increases

Ordering Information

If you wish to order a copy of the report, please follow the ordering instructions below. The cost for 4A’s members who did not participate in the study is $299. 

To begin your request, please the Request to Purchase link below.

Request to Purchase

If your request is approved, you will receive an email containing the purchase link. When your purchase is complete, your invoice will include the link to access the report. Please remember to access any purchased reports you must log into your account prior to clicking on the report’s link.Due to the sensitive nature of the data contained in this report, access will be subject to review and approval by Helen Miranda, [email protected] or one of the BI&I team members. Members who participated in the study have received a complimentary copy of the report.