On Friday, November 9, 2018, the 4A’s submitted two sets of comments in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration, a division of the U.S. Department of Commerce. The first set of comments focuses on a high-level […]

Just how big is the digital political advertising marketplace? According to the ad research group Burrell Associates, digital political advertising is expected to total almost $2 billion by the time the 2018 midterm elections are over, up from just $71 million in 2014. This explosion in growth is no surprise, given the amount of time American voters now spend in front of their laptops, mobile phones, and tablets.

Associate Justice Brett Kavanaugh was confirmed to the Supreme Court on Saturday, October 6, by one of the slimmest approval margins ever for a Supreme Court Justice. While the fall-out from the rancorous hearings will likely ripple-forward in expected and unexpected ways, one thing is for certain – Associate Justice Kavanaugh, just 53 years old, has decades ahead of him to shape the direction of our nation’s most powerful judicial body. A more important consideration for the advertising and marketing community – what can we expect to see from our newest Associate Justice on the topic of commercial speech?

FTC Announces Plans to Hold A Series Of Hearings On “Competition and Consumer Protection in the 21st Century” In late June the FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in […]

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play. The 4A’s, in concert with other advertising groups, launched a massive effort of congressional contact, both in Washington and at the grassroots level across states and congressional districts, to blunt this attempt to limit full deductibility. 

In this Member Bulletin, Dick O’Brien and Peter Kosmala of the 4A’s Washington bureau provide an overview of how the election may impact our industry and discuss the 4A’s next steps.

Three 4A’s members honored by National Association of Black-Owned Broadcasters.

Wage inequality and workers’ rights are themes you will hear often on the Presidential campaign trail this year. Even President Obama has made regulatory enforcement of labor policy a focus of his final term. The most vivid example is a new regulation about compensation that soon will go into force, without any public debate, Congressional hearings or […]