4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement
The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.
New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans
Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.
4A’s Joins With Advertising Trades Expressing Concerns With Proposed Privacy Legislation In Texas That Fails To Distinguish Between Pseudonymized Data And Personally Identifiable Information
The 4A’s joins ad trades in expressing concern over the Texas Consumer Privacy Act and Texas Privacy Protection Act.
4A’s Joins With Advertising Trades Expressing Concerns With Washington State’s Privacy Legislation That Would Introduce A Private Right Of Action And Eliminate Cure Periods
The 4A’s joins ad trades in expressing concern over Washington state’s Privacy Act.
4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach
Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.
4A’s Submits Comments Opposing California Data Broker Bill
Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the data industry. California’s AB 1202 would include new data-broker registration requirements, similar to Vermont’s law. Several requirements appear to conflict with the provisions of CCPA, […]
4A’s Presents Concerns with California Consumer Privacy Act (CCPA)
Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.
4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”
Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.
DAA Leads New Effort To Increase Transparency In Political Advertising
The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.
Kavanaugh and Commercial Speech
Learn what the advertising and marketing community can expect to see from our newest Supreme Court Associate Justice Brett Kavanaugh on the topic of commercial speech. While his record of opinions is not extensive enough to draw a clear conclusion, it does suggest that Justice Kavanaugh will be inclined to side with the government, but not to extremes.
FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century
The FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”
4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement
In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”