Statement from the 4A’s and ANA responding to Google’s announcement regarding third-party cookies
Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]
4A’s Introduces Brand Safety Playbook
The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]
4A’s Joins Advertising Trades to Voice Concerns Over the Illinois Data Transparency and Privacy Act
The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois.
What Agencies Need to Know about the California Consumer Privacy Act |
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
4A’s Government Relations Media Coverage
Keep up-to-date on the 4A’s Government Relations team in the news.
4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement
The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.
New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans
Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.
4A’s Joins With Advertising Trades Expressing Concerns With Proposed Privacy Legislation In Texas That Fails To Distinguish Between Pseudonymized Data And Personally Identifiable Information
The 4A’s joins ad trades in expressing concern over the Texas Consumer Privacy Act and Texas Privacy Protection Act.
4A’s Joins With Advertising Trades Expressing Concerns With Washington State’s Privacy Legislation That Would Introduce A Private Right Of Action And Eliminate Cure Periods
The 4A’s joins ad trades in expressing concern over Washington state’s Privacy Act.
4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach
Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.
4A’s Submits Comments Opposing California Data Broker Bill
Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the data industry. California’s AB 1202 would include new data-broker registration requirements, similar to Vermont’s law. Several requirements appear to conflict with the provisions of CCPA, […]
4A’s Presents Concerns with California Consumer Privacy Act (CCPA)
Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.