4A’s names Alison Pepper as EVP–Government Relations

Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]

SBA issues regulations to answer borrower questions around small business loans

Today, the Small Business Administration (SBA) issued its interim final rule implementing sections 1102-1106 of the CARES Act, specifically the sections covering small business loans and loan forgiveness.  The interim final rule addresses many questions agencies have about the program, including: How do I calculate the maximum amount I can borrow? What qualifies as payroll […]

CARES Act Economic Stimulus Plan: What Does It Mean For Agency Relief?

On Wednesday, March 25, the U.S. Senate passed the $2 trillion Coronavirus Aid, Relief, And Economic Security (CARES) Act, the largest federal response to a disaster in U.S. history. The final cost of the impact of the coronavirus, both to individuals and to businesses, will not be known for some time—but there’s no question it […]

Two tracks of U.S. mobilization against coronavirus: 4A’s Pepper

“As marketers and advertisers, the economic health of our clients is indistinguishable from our own,” Alison Pepper, SVP–Government Relations in Washington, writes in a 4A’s Member Bulletin. “As every industry tries to make sense of the economic chaos swirling around us, it’s a good time to take a look at how the federal government is […]

Statement from the 4A’s and ANA responding to Google’s announcement regarding third-party cookies

Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]

4A’s Introduces Brand Safety Playbook

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]

4A’s Joins Advertising Trades to Voice Concerns Over the Illinois Data Transparency and Privacy Act

The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois. 

What Agencies Need to Know about the California Consumer Privacy Act |

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

4A’s Government Relations Media Coverage

Keep up-to-date on the 4A’s Government Relations team in the news.

4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.