4As Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy

Benjamin Franklin once said, “An ounce of prevention is worth a pound of cure.”

This year, many organizations have in one way or another contemplated how to prepare their business for broader economic changes, including downturns. According to Digiday+ Research, 53% of agencies think a recession will occur in the next six months, and 66% think one will occur in the next year. The American Association of Advertising Agencies president and CEO Marla Kaplowitz has been preaching preparedness with constituent agencies, media and otherwise — from how to retain talent to honing their financial acumen.

Read more in Digiday here.