On the iHeartRadio Jamir Smith Show at SXSW, 4As CEO Justin Thomas-Copeland shared his thoughts on reimagining the agency model and the future of collaboration.
He reflected on balancing patience with action, knowing this is a moment to move while also taking the time to understand the industry deeply.
Key questions explored:
What does “business value” really mean: revenue, relevance, cultural impact, or all three?
What’s the biggest barrier to true collaboration?
Five years ahead, what does a thriving agency ecosystem look like under his leadership?
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