4As Talent@2030: Want More Female Leaders? Be Flexible!

Published 03.25.2022

Media and advertising agency leaders regularly affirm their commitment to attracting and promoting women and people of color. But executing? That takes resources and action. To succeed, employers need to offer flexibility and respond to employee needs. That’s the advice from two leading female executives, Marla Kaplowitz, President and CEO of the 4As, and Rocki Howard, Chief People and Equity Officer for The Mom Project, a female-led data and advocacy organization.

“Flexibility is the new currency,” Kaplowitz said at the 4As Talent@2030 conference, where she held a frank conversation with Howard titled Flexibility: Driving the Future of Female Leadership. “Companies need to be much more open to listening to what their people need and delivering on it,” she added.

Read more at Media Village here.