BSSP brings tournament brackets to life
When you spy an azure-hooded blue jay in the back yard, do your throughs turn to “Creighton flying through the early rounds” of the NCAA Basketball Tournament? When you struggle into your pants—cursing those extra servings of nachos and pie—do images of the UConn Huskies start zipping around your head?
Either you’re one weirdly twisted individual … or else caught in the grip of March Madness!
It’s the latter of course, and ESPN probes this annual phenomenon in :15s from Butler, Shine, Stern & Partners hyping the sports network’s Tournament Challenge bracket game.
Ads dropping today urge viewers to “Go With Your Gut” when picking teams—and the first spot below interprets that mantra quite literally. (Dude can’t quite hold in his excitement.)
Read more here.
