How 5 Agency CEOs Are Preparing for a Likely Recession
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Published 11.07.2022
The signs forrecessionare here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices.
The 4As invited Adweek to a lunch with CEOs across the industry landscape to talk about some of the most pressing topics in the industry, but how to navigatea recessionas an agency leader dominated the first third of the 75-minute conversation. Marla Kaplowitz, the 4As CEO, co-moderated the talk with Adweek, which included Aaron Walton, the CEO and founder of Walton Isaacson, Dan Granger, founder and CEO of Oxford Road, Louisa Wong, the CEO of the Americas region for Wavemaker, Sarah Kramer, the global and US CEO ofSpark Foundry, and Tracey Faux-Pattani, the CEO of BSSP.
