How Agencies Can Open Doors for Rising Latinx Talent

Tear down barriers and invest in external programs, industry leaders advise

For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization’s 2021 advertising and marketing industry diversity report.

The problem doesn’t start and stop at hiring. Agencies struggle to retain people of color, who switch roles faster than their white peers. This is because companies generally do a poor job of supporting employees of color and creating work cultures that support and encourage them.