Spring is finally arriving and bringing with it a new season full of new life and – particularly for brands – new possibilities. A recent survey by IBM Watson Advertising shows that 90% of consumers say being outside in the spring boosts their mood and is a stress relief. That new light of spring also shines a light on distinct changes to consumer behaviors and purchases once warmer weather is in the forecast.
Download the report below to more about how brands can heat up demand by tapping into three key consumer trends in the IBM Watson Advertising Spring Seasonal Influencer
