Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency Relationships

They explain what brand leaders need to remember for more successful partnerships

By Jameson Fleming

One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current—or even new—business.

Read the full article on AdWeek.