Now is not the time to stop investing in talent and pushing out big ideas to clients

 

By Marla Kaplowitz

Economists are divided over whether the dreaded “R” word, a recession, is imminent—but what is clear is that times of economic uncertainty are ahead. There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies.

The key is to start preparing now to weather the storm if a downturn does occur in the next six to 12 months.

Read more in Adweek here.