Southwest Airlines and GSD&M on their 42-year partnership: ‘It’s a lot like a marriage’
Home / 4As Blog / Southwest Airlines and GSD&M on their 42-year partnership: ‘It’s a lot like a marriage’
Published 10.26.2023
Topic
Artificial Intelligence
As part of The Drum’s latest Convene. Challenge. Change. series, 4As President and CEO Marla Kaplowitz had a conversation with Southwest Airlines’ Jonathan Clarkson and GSD&M’s Duff Stewart about the secret behind their 42-year partnership.
What’s the key to a successful long-term business partnership? According to Southwest Airlines vice-president and head of marketing Jonathan Clarkson and GSD&M CEO Duff Stewart, the answer is simple: sharing a vision and adhering to it unwaveringly.
