The advertising industry has begun to share ways in which agencies and marketers can make adjustments to their media practices to make them more sustainable. This can be achieved through a combination of tactical measures, as well as implementing systemic transformations to address the environmental challenges at hand.  At the same time, agencies are now being asked by clients to adhere to ESG frameworks or reporting platforms (or both). Given the recent proliferation of ESG reporting platforms and options, it’s increasingly important that agencies understand the choices in front of them, and that they particularly understand developing client preferences in this area.

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