Our Programs
The 4As Foundation creates pathways for talent through mentorship, career development, scholarships and industry access opportunities.
MAIP
MAIP prepares the next generation of talent for careers in advertising, marketing, media, and creative industries through mentorship, training, and paid opportunities.
MAIP Interested Students
Looking to shake up the Advertising/Marketing industry? We’re looking for trailblazers like you! Learn more about MAIP and how to apply.
Frequently Asked Questions
Find answers about eligibility, applications, deadlines, internships, mentorship, and other details about MAIP and the 4As Foundation.
Our Mission in Action
Since 1997, the 4As Foundation has provided more than $4 million dollars in awards, grants and scholarships to deserving students studying advertising, marketing, media, creative arts and public relations.
Our mission is to prepare, connect and propel inclusive talent into transformative careers, fueling the innovation pipeline that shapes the future of advertising, marketing and media.
We aim to be the advertising industry’s most trusted accelerator of inclusive, future-ready creative talent, powering innovation and equity across every corner of marketing, media and technology.
MAIP, our cornerstone program, centers on access and equity, expanding opportunities for historically underrepresented talent in advertising. It prioritizes development and empowerment through training, mentorship and community support that help fellows thrive long-term. Underpinning everything is a commitment to inclusion and belonging, strengthened by a vibrant alumni network and partnerships that advance an equitable future for the industry.
Featured News
Stay up to date with the latest announcements and industry news from the 4As Foundation and MAIP community.
Featured Events
Connect with experts, members and MAIPers at in-person and virtual events specifically tailored to support the next generation of agency talent.
08/11/2026
2026 Face of Talent MAIP Graduation
Featured Resources
Explore the latest thought leadership, papers and reports designed to support the next generation of talent.
Guidance
The Future of Career Planning
Career planning is rapidly evolving, driven by technological advancements and shifting workplace dynamics. “The Future of Career Planning,”…
Case Study: Mintz & Hoke’s Strategic Use of Their 4As Membership to Build a Culture of Learning
The Strategic Challenge Mintz & Hoke was already an existing member of the 4As, valuing the association’s trusted…
4As Foundation Annual Impact Report
Learn about the progress, partnerships and long-term investments shaping a stronger, more resilient talent pipeline across advertising.
Support the Foundation
Your support helps the 4As Foundation create access, opportunity, and career pathways for the next generation of advertising, marketing, media, and creative talent. Through programs like MAIP, scholarships, mentorship, and workforce development initiatives, your donation directly invests in a more inclusive and future-ready industry.
ⓒ AAAA Foundation, INC. All rights reserved.
AAAA Foundation, INC. is a registered 501(c)(3) organization. Donations are tax-deductible to the extent allowed by law. No goods or services were provided in exchange for this contribution.
AAAA Foundation, Inc
25 W. 45th Street | 16th Floor | New York, NY | 10036
