The 2023 Economy Will Test Advertisers’ Commitment to Sustainability

Standards set this year will define the industry’s response to the climate crisis

As 2023 kicks off, the marketing industry is on the cusp of several major tipping points that will begin to define its role in the climate crisis.

Inflationary pressures are squeezing budgets. As a result, some experts report sustainability initiatives are stalled, while other industry leaders urge peers to keep climate top of mind. And as the industry struggles to agree on measurement standards and the scope of marketers’ responsibility when it comes to emissions, regulatory action will start to demand reporting on several climate measures.

How the advertising industry responds to climate change this year will determine, to a large extent, whether or not it is actually serious about addressing the climate crisis. The existential question facing not just the marketing ecosystem, but also the broader economy, is if businesses can disentangle themselves from a system that rewards growth above all els

Read more in Adweek here.