The 4As Kaplowitz on reassessing the future of creativity

Cannes Lions is back, and with it a widespread eagerness among many brands to innovate and evolve. Here’s how to harness the wave of creativity.

Headlines tell us we’re all in a ‘great reevaluation’ – but I have a new descriptor for this period in our industry: ‘the great creativity reassessment.’ As the Cannes Lions Festival of Creativity is kicking off in-person again after a two-year hiatus, I continue to reflect how much has changed since 2020, and more importantly, where we’re headed next and what that means for our industry.

Read more from 4As Marla Kaplowitz on The Drum