The 4As Latest Mission: Drawing Up ‘Recession Proof’ Plan For Agencies

Whether the U.S. and other countries are in a recession or soon headed for one is being debated by experts, but there’s no argument that inflation has soared this year, economies around the world are slowing down and the financial markets are in bear territory.

The good news for the ad industry is that advertising growth overall is holding its own with predictions of double-digit growth this year and mid-single digit growth for next year. At least for now.

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