To say 2020 was a turbulent year would be an understatement – with the arrival of COVID-19 in the US, striking new media consumption habits emerged. Time spent watching television soared, the shift from linear to streaming media accelerated, and media consumption in public spaces plummeted. As we look towards 2021, advertisers are questioning whether these trends will continue, publishers are wondering whether media dollars will continue to chase audiences, and sponsors are keeping a wary eye on the 2021 Olympics. Vincent Letang, EVP, Managing Partner, Global Market Intelligence at Magna, will join the 4A’s to review media spend forecasts for the coming year and discuss whether the trends established this year will continue for the foreseeable future, and what agencies can do to anticipate and adapt.