Business as Unusual: Forrester and The Agency Workforce 2023. How Automation and AI will reshape creative and media agencies.
November 19, 2020 Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. Join […]
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