Business as Unusual: Forrester and The Agency Workforce 2023. How Automation and AI will reshape creative and media agencies.

November 19, 2020 Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. Join […]


This content is reserved for 4A’s members only.

If you believe your organization is a 4A’s Member but you still don’t have access, please visit our help section for additional assistance.