Topic
- Artificial Intelligence
- Future of the Industry
Event Type
- Webinar
Featuring:
Jay Pattisall
Principal Analyst
J. P. Gownder
Vice President and Principal Analyst
Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. Join us for this important discussion with Forrester and the 4As to discuss their new report on the huge impact AI and IA will have on agencies, how agency leaders should plan their staffing, and how CMOs at client companies should evaluate their agencies.
This webinar and the full Forrester report is available to 4As members only.
Related Courses

Beyond Automation – Building an AI-Native Agency
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

07/23/2025
The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
The One-Day Brand Launch The next session is on July 23. Click here to register. What happens when you challenge an AI strategist to build an entire brand from scratch in just one day? We found out. In this fast-paced, behind-the-scenes webinar, AI expert Pedro Laboy takes you through the real-time journey of creating a…

Generative AI and the Shifting Legal Terrain
Agencies and their clients are using Generative AI for more and more tasks. Since the 4As last webinar in May 2024 reviewing some of the legal and ethical issues associated with these activities, the environment in the U.S. has continued to evolve.