Business as Unusual: The Future of Media and Agency Operations in a Post COVID-19 World

4A's Business as Unusual Color 261
June 4, 2020

The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return to business as usual, what will this new world look like for advertising?

Join this panel of agency leaders to learn how they are navigating these uncertain times and are preparing for the future. The panel will discuss best practices for internal agency operations, the long-term impact on how media is bought and sold, new data on overall media spending, and predictions for the near and long-term future.


Shea Murtaugh, Founder & President, Hoffmann Murtaugh
Will Phipps, SVP–Media, Allen & Gerritsen
Toni Clem Toni Clem, President & CEO, Scoppechio
Swap Patel Swap Patel, Executive Media Director, McKinney

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