AI/GenAI was one of the central themes at the recently concluded CES 2024. We’ve captured our observations on this ubiquitous technology and the opportunities for agencies in the 4As CES Recap. Immersive entertainment, healthcare technologies and the post-phone era were other notable themes.
Amidst the chaotic swirl of demos and announcements all claiming to be the next great technological breakthrough at CES, we intentionally set about to separate the empty hype from potential commercial reality.
Download this recap to see what caught our attention at CES and what we think are significant implications for agencies as they adopt new technologies and innovations.
