Agency Search 
Site Search 4A’s Perspective on GenAI
AI is not new to agencies. Many of the digital tools we interact with every day are powered by various types of AI. Generative AI (GenAI), on the other hand, is relatively new, and the challenges the technology presents are profound.
With technology that moves so quickly, tactical advice is likely to change often and not be too helpful. We’ve taken a more strategic approach in offering high-level guidance on GenAI for the agency community that takes into account the incredible opportunity and potential risks it presents.
The 4A’s Perspective on GenAI can be summarized by the acronym PICA:
Participate
Incubate/Investigate
Collaborate
Accelerate
It also includes an easy guide to help you identify hype vs. reality when it comes to expectations and predictions around AI.