CMO Average Tenure Decreases to 43 Months

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers (CMOs) in 2018 decreased to 43 months from 44 months.

The study highlights the shifts of women, minorities, and first-timers in the role, finding an opportunity to increase the pipeline of minorities in marketing leadership roles. How the CMO role and its responsibilities are changing is also included.