CMO Tenure Study: Progress for Women, Less for Racial Diversity

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers (CMOs) decreased to 40 months, the lowest since 2009.

Key findings include:


  • 47% of all CMOs were women, an increase from 43% in 2019
  • There has been a small drop in racial/ethnic diversity among CMOs this year: 13% in 2020 vs. 14% in 2019
  • 84% of first-time CMOs were promoted internally.