Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers (CMOs) decreased to 40 months, the lowest since 2009.
Key findings include:
- 47% of all CMOs were women, an increase from 43% in 2019
- There has been a small drop in racial/ethnic diversity among CMOs this year: 13% in 2020 vs. 14% in 2019
- 84% of first-time CMOs were promoted internally.