Business as Unusual: Co-Creating the Next Normal: Innovation, Trust, and Higher Standards

April 16, 2020

Exclusive for 4As members.

Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners are creating and maintaining relationships with customers while maintaining business continuity.

Featuring:

• Jen Cohan, President – New York, Edelman
• Catharine Hays, co-founder, The Wharton Future of Advertising Program, and co-host, Sirius XM’s CMO Spotlight
• Ryan Oliver, Senior Director – Twitter Next, Twitter
• Bret Sanford-Chung, VP – CMO Executive Partner, Forrester