Business as Unusual: Forrester and The Agency Workforce 2023 – How Automation and AI will reshape creative and media agencies.

Featuring:

Jay Pattisall
Principal Analyst

J. P. Gownder
Vice President and Principal Analyst

Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. Join us for this important discussion with Forrester and the 4As to discuss their new report on the huge impact AI and IA will have on agencies, how agency leaders should plan their staffing, and how CMOs at client companies should evaluate their agencies.

This webinar and the full Forrester report is available to 4As members only.

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