Mastercard and McCann NY: ANA/4As Client-Agency Relationship Forum

Building off the work from the 4As/ANA Agency Search Simplification Report, the ANA and 4As are holding a series of conversations between client and agency partners to understand where there is room for improvement in the search process and overall agency-client relationships. In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4As are joined by representatives from Mastercard and McCann New York, who explore areas of the search process where there is room for improvement and discuss their longstanding client/agency relationship.

Moderator: Greg Wright, SVP, Brand & Media, ANA