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Coming Soon

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Coming Soon

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Coming Soon

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AI, procurement pressure, and in-housing have fundamentally changed the balance of power. Clients aren’t just buying agency services anymore, they’re building capabilities, systems, and teams of their own. In this session expert, Michael Chamberlin, explores how agencies can expand their relevance by moving upstream: from campaign execution to strategic partnership, from outputs to transformation. The opportunity isn’t to fight in-housing, it’s to help design it, guide it, and elevate it. Agencies that thrive next will scale their footprint inside client organizations by helping leaders navigate what their brand, business, and operating model need to become, not just what needs to ship next quarter. The future value of agencies won’t be measured by just deliverables, but by influence, foresight, and the ability to help clients shape what’s coming.

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April 27th  4:00 – 4:45 PM ET

Closing the Account Leadership Gap

Moving Beyond Service to High-Value Partnership & Competitive Advantage

Clients’ expectations of their agency partners have never been higher. Great service and flawless execution are no longer enough—clients are looking for partners who understand their business, contribute strategic thinking, and help drive meaningful results. This shift requires the Account discipline to evolve from managers of the work to leaders of the relationship and the business. 

In this session, Lori Bartle uses data to uncover the performance and perception gaps that contribute to the Leadership gap in modern agencies. She explores the three strategic value drivers that - when activated and empowered - elevate account leadership beyond execution: growth, creativity, and high-performing relationships. We’ll discuss where agencies and account teams often stand today with each driver, where the discipline must evolve, and how building a system of shared accountability for these outcomes can transform the role into a competitive advantage for the client and the agency.

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Leadership Succession Without the Panic

How to Prepare Your Next Generation of Leaders

Most agencies struggle with succession not because of timing, but because leadership transitions are treated as one-time events instead of ongoing systems.

In this session, Karl Sakas explores how agencies can intentionally prepare for leadership transitions before someone burns out, resigns, or steps back. The focus is on building durable leadership capacity that strengthens the agency today and supports what comes next—growth, transition, or M&A.

Drawing on two decades advising agency leadership teams, Karl shares practical frameworks leaders can apply immediately to reduce dependency on single individuals, clarify decision ownership, and develop internal successors with confidence. These practices support continuity whether leadership stays internal, evolves over time, or eventually transitions through a sale or merger.

What Attendees Will Learn

• The difference between role succession and leadership succession—and why confusing the two creates risk
• Early warning signs that a leadership role has become a single point of failure
• How to develop internal successors without making premature promises or triggering internal politics
• The role senior leaders play in succession planning—even when they’re not planning to leave
• How thoughtful succession planning strengthens retention, morale, and client confidence

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The Agency Brand Advantage: Turn Awareness into Pipeline

Most new business outbound programs aren’t underperforming because teams aren’t working hard enough, they’re underperforming because they’re built on the wrong assumptions. More emails, more calls, more automation leads to less impact. In a market flooded with outreach, attention has become the scarcest resource. The teams winning today aren’t the ones doing more, they’re the ones who understand how to build visibility, shape perception, and earn engagement before they ever hit send.

In this session, Zach Rosenberg, challenges conventional business development thinking and introduces a more effective approach; outbound programs and tactics designed around insight, relevance, and sustained awareness. Attendees will leave with a clear framework for turning attention into a pipeline without relying on volume, guesswork, or outdated tactics.

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