The advertising landscape is evolving rapidly, and staying ahead of industry trends is crucial for successful production. This seminar will explore the latest shifts shaping the industry, from AI-generated content and influencer marketing to the growing reliance on stock footage, music, and user-generated content. We’ll also tackle key legal and compliance challenges, including tattoo and branding rights, font licensing, and location permitting. Through real-world case studies, expert insights, and hands-on discussions, attendees will gain practical strategies to navigate these changes effectively. Don’t miss this opportunity to future-proof your production process and stay ahead in an ever-changing market!

Takes place on July 16 from 1-2:30 pm ET. Click here to register.

Successfully navigating the complexities of talent in advertising requires a deep understanding of union regulations, contract structures, and evolving industry practices. Talent 101 for Business Affairs is your go-to guide for hiring talent in ad campaigns, with expert insights on SAG-AFTRA agreements, performer rates, and union jurisdiction. This essential resource breaks down key factors in determining union project status, the role of third-party signatories in ensuring compliance, and best practices for managing session fees, holding fees, and residuals.

With over 60% of commercials now digital, staying ahead of industry trends is more critical than ever. This seminar will provide a dive into the upcoming changes to the union commercial agreement in 2025 and their impact on the talent negotiation process. Through hands-on participation, attendees will gain practical experience to confidently navigate talent contracts and streamline business affairs operations. Don't miss this opportunity to enhance your expertise and stay ahead of the curve!

Takes place on May 14 from 1-2:30 pm ET. Click here to register.

A comprehensive seminar designed to help commercial producers navigate the complexities of hiring non-union talent. Covering key considerations such as SAG-AFTRA signatory responsibilities, talent classifications, budgeting, legal implications, and contract best practices, this session provides a roadmap for making informed decisions. Attendees will gain insights into managing non-union talent agreements, handling crossover situations, and addressing special circumstances like travel and stunts. With visual aids, real-world examples, and expert guidance, this seminar equips professionals with the knowledge to effectively structure and execute non-union talent contracts.

Next cohort is TBD