Reinventing Communications with AI

On November 30th, 2022, ChatGPT broke cover and communicators around the world wondered (and worried) what this meant for their work. Over the last year, Microsoft’s Communications team has been exploring how and where to best apply generative AI across their work – from measurement and reporting through news operations, social media, content creation, and much more. In this session, Steve Clayton, who leads this work at Microsoft, will take you behind the scenes of how Microsoft has approached the use of AI across the discipline, best practices for applying AI to Comms and a sneak peek at some of the tools Microsoft has built internally to transform the work that over 250 communicators globally carry out for the company.

Presentation slides can be downloaded here.

Additional resources mentioned:

• WorkLab: Hard Data, Compelling Stories, Vital Insights
• One Useful Thing | Ethan Mollick | Substack

Speakers

Steve Clayton – Vice President of Communications Strategy @ Microsoft
Steve Clayton is the Vice President of Communications Strategy at Microsoft. With over 25 years of experience at Microsoft, Steve has worked closely with the CEO and senior leadership team to shape communication around major acquisitions, CEO change, Public Affairs, and company culture. In his current role, Steve leads the newly formed Microsoft Communications Strategy Team, focusing on reinventing how Microsoft operates their communications business using AI. Prior to this role, Steve led Global Public Affairs for Microsoft and was the company’s Chief Storyteller.

Mikaela Liboro – Head of Communications @ McCann New York