Far too often, CX research is often conducted without a full view of the end use-case in mind, creating divides in the handoffs between intelligence and activation. Data has to be unified, personas get lost in translation, and segmentation profiles don’t map cleanly onto go-to-market plans. Join us for a discussion of why agencies are uniquely positioned to bridge these “gaps” for their clients, generating CX insights that are designed for implementation and impact.
|Kari Shimmel, Chief Strategy Officer, CE/CX, Campbell Ewald|
|Jen Wulf, VP of Insights and Customer Strategy, Mutual of Omaha|
|Ashley Hopkins, Senior Manager, Consumer Insights, ASICS|