CX Effect: How to overcome the “experience gap” between CX insights and implementation

October 14, 2020

Far too often, CX research is often conducted without a full view of the end use-case in mind, creating divides in the handoffs between intelligence and activation. Data has to be unified, personas get lost in translation, and segmentation profiles don’t map cleanly onto go-to-market plans. Join us for a discussion of why agencies are uniquely positioned to bridge these “gaps” for their clients, generating CX insights that are designed for implementation and impact.



Kari Shimmel, Chief Strategy Officer, CE/CX, Campbell Ewald
Jen Wulf, VP of Insights and Customer Strategy, Mutual of Omaha
Ashley Hopkins Ashley Hopkins, Senior Manager, Consumer Insights, ASICS