CX Effect: CX + Brand — The Time is Now

Featuring:

Jason Gaikowski
Executive Director, CX, and Global Lead of Human-centered Design, VMLY&R

Harley Manning
Vice President, Research Director, Forrester Research

Brian Wagner
Assistant Commissioner of Marketing / Tennessee Department of Tourist Development (TDTD)
Moderated By:

Beth Wade
Chief Marketing Officer, VMLY&R

In this inaugural episode, we’ll dive into key takeaways from Forrester’s recent “CX North America: The Time is Now” event — and how those learnings can be applied to brand building in the experience era. In addition we will present a conversation with marketing leaders on the importance of CX for their brands. We’ll also highlight the newly established 4As CX Council, why it was created and what it aims to accomplish.