CX Effect: The value of CX: why, what and how to measure CX

September 24, 2020

How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an organization is fulfilling its mission.


Olof Schybergson, Chief Experience Officer, Accenture Interactive
Harley Manning, Vice President, Research Director, Forrester Research
Rebecca Flavin, Global Chief Experience Officer, Ogilvy Consulting
Chris FinlayChris Finlay, Chief Growth Officer, Otabo