Edelman Trust Barometer 2021

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs. In light of the coronavirus pandemic, trust in the four institutions previously listed is declining.

Key findings from the survey:


  • Pandemic further fuels fears
  • Crisis of leadership
  • Raging infodemic feeds mistrust
  • High stakes for public health, business, and the economy
  • Tactics to rebuild trust with consumers.