AI And Advertising Production – What Do Agencies Need To Know Right Now?

A lot is changing in advertising production with the advent of AI – and it’s not just the work. States are passing new laws monthly covering the use of AI and synthetic performers, AI and digital replicas, and sometimes both in the same bill. Compliance obligations are changing quickly for agencies, and many agencies are left scratching their heads wondering where state law and SAG-AFTRA obligations on the same subject matter conflict, and which one controls.

This webinar will cover key legal considerations involved in using AI in advertising production and will explore topics including use of AI tools, AI-generated content, copyright and ownership concerns, production obstacles, disclosure obligations and the use of digital doubles and synthetic performers.

The discussion will also address compliance obligations under the SAG-AFTRA Commercials Contract and offer practical recommendations for vendor engagement, contract drafting, and risk mitigation in AI-enabled productions.

Come join the 4As and Candice Kersh, Partner at Frankfurt Kurnit, to learn what you need to know now.