Driving CTV Measurement Consistency & Fraud Protection with the Open Measurement SDK

The Open Measurement SDK (OM SDK) provides a standardized framework for measuring ad viewability and verification across mobile, web, and Connected TV. For media buyers, it can deliver consistent measurement, greater transparency, and reduced integration complexity at no cost to the buyer. All the deployment work rests with the media company or TV OEM. 

While the OM SDK is the standard for mobile and web video, Connected TV adoption has lagged, in part due to sellers reporting that buyers aren’t asking for it.

Join the 4As, ANA, IAB Tech Lab, and the Media Rating Council (MRC) for a joint session to explore how leveraging the OM SDK across all CTV buys can deliver trusted, standardized measurement and fraud protection.

Please join us, bring your questions, and share this session with your colleagues to this great opportunity to learn.