From Benchmark to Business Transformation: How the First Independent Agency Adopted the ANA Benchmark & TrueKPI Framework

As scrutiny around programmatic transparency, working media, and supply chain accountability intensifies, agencies are being asked to demonstrate far greater visibility into how media investments perform and where value is actually created.

This session tells the story of how an advertiser’s participation in the ANA Programmatic Transparency Benchmark led AdGenuity to become the first independent agency to adopt the ANA Benchmark and TrueKPI Framework at an enterprise level.

Speakers from AdGenuity and Fiducia will walk through what the log-level data revealed, how the ANA’s TrueKPI Framework shifted optimization beyond CPM toward quality and outcomes, and why ADG chose to build a transparent governance model across all advertisers.

The session will explore how transparency evolved from a reporting exercise into a strategic advantage — driving better optimisation, stronger client accountability, reduced waste, and a more differentiated agency proposition.

We hope you can join us. Please feel free to share this with any colleagues at your agency.